Kesem · 4 months ago
Marketing Operations Coordinator
United States
Full-time
Remote
Entry, Mid Level
$49K/yr - $54K/yr
2+ years expKesem is a nationwide community that supports children through and beyond their parent's cancer. They are seeking a Marketing Operations Coordinator to manage digital communications, optimize marketing operations, and provide data-driven insights to enhance engagement and drive organizational success.
ChildrenEducationHealth CareNon Profit
Responsibilities
Create and maintain an editorial and communications calendar to ensure alignment across national and chapter campaigns and initiatives
Develop and manage email lists for all departments and chapters, maintaining data integrity and segmentation
Schedule, test, send, and optimize email communications to maximize engagement and effectiveness
Monitor email performance and conduct A/B testing to improve open rates, click-through rates, and conversions
Manage and distribute digital tools and assets for Kesem chapters and supporters, ensuring brand consistency, accessibility, and usability
Oversee the organization-wide marketing needs queue, prioritizing and coordinating requests efficiently
Review and approve chapter merchandise to maintain brand standards and compliance
Manage Kesem’s online merchandise store, ensuring an engaging and seamless customer experience
Maintains marketing department’s invoicing, expense tracking, and vendor payments
Administrates printing and mailing of marketing materials (brochures, signage, and other assets)
Organizes and archives marketing assets for easy access and consistent use among staff and volunteers
Maintains Kesem profiles in rating platforms (Charity Navigator, Guidestar, Candid, etc) and nonprofit directories
Supports development and execution of creative briefs and project plans
Supports graphic design, photo, and video projects as needed
Performs routine website maintenance and basic updates as needed
Monitor, analyze, and report on key marketing metrics across email, social media, and website traffic to provide insights and strategic recommendations
Identify trends and opportunities for improving marketing effectiveness based on performance data
Collaborate with internal teams to optimize digital campaigns and communications strategy
Qualification
Required
2–4 years of experience in marketing operations, digital marketing, email marketing, or project management
Strong organizational and project management skills with the ability to manage multiple priorities
Experience working with email marketing platforms (e.g., HubSpot)
Understanding of marketing automation, audience segmentation, and email performance optimization
Familiarity with customer relationship management tools to manage and track engagement
Experience scheduling, testing, and sending email campaigns to targeted audiences
Ability to maintain and update an editorial and communications calendar to ensure cross-functional alignment
Strong attention to detail in managing email lists, segmentation, and database integrity
Experience tracking and analyzing key marketing metrics (open rates, click-through rates, engagement, conversion)
Ability to create reports on email marketing, social media, and website performance
Strong data-driven mindset to suggest optimizations for digital engagement
Familiarity with tools like Google Analytics, UTM tracking, and A/B testing for campaign performance
Experience managing and distributing marketing assets and tools for internal teams, chapters, and partners
Ability to ensure brand consistency in all digital materials, email templates, and outreach content
Ability to manage an internal marketing request queue, prioritizing and coordinating needs across departments
Strong attention to detail and ability to create and maintain organizational systems
Ability to work cross-functionally with fundraising, programming, and leadership teams to align marketing efforts
Strong written and verbal communication skills to effectively manage internal and external communications
Passion for Kesem's mission and a desire to support marketing efforts that drive impact
Preferred
Familiarity with CMS platforms like Webflow for website updates is a plus
Familiarity with e-commerce platforms like Bonfire is a plus
Familiarity with Google Drive suite of products strongly recommended
Experience with project management systems like Monday.com, Basecamp, or Hive is a plus
Experience with creative briefs and project planning preferred
Experience with Expensify is a plus
Experience collaborating with designers, writers, and external vendors to support content creation and execution
Benefits
Employer-subsidized health benefits
Employee-funded dental and vision benefits
Employee-funded 403(b) retirement plan
Employee Assistance Program (EAP)
A healthcare concierge service
Telecommuting
Paid time off (PTO)
Short-Term Disability
Voluntary accident insurance
Voluntary critical illness insurance
Voluntary Long-Term Disability
Parental leave offerings
Company
Kesem
Kesem is the leading national nonprofit supporting children facing a parent’s cancer.
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Alicia Kabir
Chief Executive Officer
Alexandra Baldwin
Chief Operations Officer
Company data provided by crunchbase