Waupaca Foundry · 3 months ago
Market Research (Internship-Spring/Summer 2026)
Waupaca Foundry, Inc. is North America’s leading supplier of iron castings, committed to innovation and quality. The Marketing Research Intern will conduct analyses to support marketing strategies, research market opportunities, and present findings to senior leadership.
Manufacturing
Responsibilities
Conduct competitor and industry analyses to identify market positioning and emerging trends
Perform segmentation analysis of the current customer base to support targeted marketing and product strategies
Research and quantify the total addressable market (TAM) for Waupaca Foundry’s existing product lines and potential new product opportunities
Compile and interpret market and customer data to identify areas for growth and diversification
Prepare detailed reports and visual presentations summarizing key insights and recommendations
Present findings and recommendations to members of the leadership team, offering valuable exposure to senior-level decision-makers
Assist with additional marketing or administrative projects as assigned
Qualification
Required
Must be enrolled in post-secondary education for the Fall 2026 semester
Must be considered a full-time student (minimum of 12 credits)
18 years or older
Pursuing a Bachelor's degree in Marketing, Business, Economics, Data Analytics, or a related discipline
Strong analytical, research, and problem-solving skills
Excellent written and verbal communication skills, with high attention to detail
Ability to manage multiple priorities in a fast-paced, team-oriented environment
Cumulative GPA of 3.0 or higher
Preferred
Minimum of one completed year in a related field (preferred)
Proficiency in Excel, Power BI, or other data analysis tools preferred
Company
Waupaca Foundry
The largest producer of gray, ductile, austempered ductile, and compacted graphite iron in the world, melting more than 9,500 tons a day.
Funding
Current Stage
Late StageTotal Funding
unknown2023-12-21Acquired
Recent News
Waupaca Foundry
2025-10-03
2025-09-10
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