Okta for Developers · 4 months ago
Senior Marketing AI Initiatives Manager
Bellevue, WA
Full-time
Onsite
Senior Level
$165K/yr - $248K/yrOkta is The World’s Identity Company, dedicated to providing secure access and authentication solutions. The Senior Marketing AI Initiatives Manager will lead AI-driven marketing initiatives, managing a portfolio of AI agents and workflows to improve marketing productivity and buyer experiences.
Computer Software
Responsibilities
Portfolio Ownership: Serve as the product owner for one of our key AI portfolios (e.g., Content & Knowledge, Revenue & Growth,, or Customer Experience), managing the full lifecycle of your assigned initiatives from ideation to launch and optimization
Use Case Development: Partner with our Core Team Members from functional marketing teams (e.g., Product Marketing, Digital Marketing, Demand Generation, Sales Development) to identify pain points and define high-value use cases for AI
Execution & Deployment: Lead the design, testing, and deployment of AI solutions, ensuring they are integrated seamlessly into our existing marketing technology stack and workflows
Business Value Measurement: Define specific KPIs and actively measure and report on the business value delivered by your initiatives, with a focus on metrics like time saved, improved conversion rates, and asset performance
Subject Matter Expertise: Act as the go-to expert for your portfolio, providing guidance and support to the broader marketing team and contributing to the development of internal best practices and playbooks
Qualification
Required
A proven track record in a project management, product management, or marketing operations role, with a strong understanding of the marketing and sales funnels
The ability to use data and user feedback to prioritize initiatives, define success metrics, and report on impact
Strong communication skills with the ability to influence and lead without direct authority
A foundational understanding of AI concepts and a passion for technology, with the ability to bridge the gap between business problems and technical solutions
A commitment to building solutions that empower marketers and enhance human creativity, not replace it
Benefits
Health, dental and vision insurance
401(k)
Flexible spending account
Paid leave (including PTO and parental leave)
Company
Okta for Developers
Resources for developers using Okta’s Identity services: Okta's Customer Identity Cloud (aka Auth0 by Okta or CIC) and Workforce Identity Cloud (WIC).
Founded in 2009
1001-5000 employees
Funding
Current Stage
Late StageCompany data provided by crunchbase