Pattern® · 4 hours ago
Integrated Campaign Manager
Lehi, UT
Full-time
Onsite
Mid, Senior Level
4+ years expPattern is a rapidly growing company focused on accelerating brands on global ecommerce marketplaces through proprietary technology and AI. The Integrated Campaign Manager will be responsible for managing the strategy, execution, and performance of full-funnel marketing campaigns that drive awareness, generate demand, and deliver pipeline.
E-CommerceRetail TechnologySoftware
Responsibilities
Translate business goals and customer insights into clear campaign strategies
Collaborate with Product Marketing, Sales, and Enablement to identify opportunities and inform messaging
Lead campaign planning, including objectives, audiences, messaging, channels, content needs, and promotional strategy
Prioritize campaign ideas and build evergreen and time-based campaign roadmaps for your assigned business unit
Own and manage the campaign budget for your business unit, allocating spend across tactics to drive the best outcomes
Drive execution across Content, Creative, Paid Media, Email, Events, PR, and Web teams
Write clear briefs and activation guides to align stakeholders and ensure cohesive execution
Coordinate asset creation: landing pages, ads, emails, blog content, video, etc
Partner with Marketing Ops to set up campaign tracking, attribution, and reporting in Salesforce and other tools
Own end-to-end campaign launch — from internal alignment to go-live to post-campaign analysis
Monitor campaign performance and collaborate with channel owners to optimize creative, messaging, and spend
Partner with web and marketing ops teams to improve conversion rates across landing pages, forms, and the campaign experience
Run A/B tests and analyze funnel performance to remove friction and improve lead capture
Track spend, monitor pacing, and reallocate budget dynamically based on performance
Collaborate with Events team on virtual and in-person event integration
Run campaign-based virtual events and webinar programs
Ensure sales is enabled with the right messaging, assets, and context to follow up on leads
Share campaign plans, reporting, and lessons learned with Sales and Marketing leadership to foster partnership and feedback loops
Help build the always-on marketing motion in your business unit to drive ongoing lead flow
Qualification
Required
4–7 years of B2B marketing experience, ideally in demand generation, integrated marketing, or growth
Strong understanding of the B2B customer journey and how to tailor campaigns by funnel stage
Proven ability to build and lead cross-functional campaigns that drive measurable pipeline impact
Experience optimizing landing pages, forms, and CTAs to improve conversion rates
Experience managing marketing budgets and making data-informed spend decisions
Excellent collaboration, project management, and communication skills
Data-driven mindset with experience in campaign reporting and optimization
Familiarity with Salesforce and Marketo (or other MAPs)
Preferred
Familiarity with A/B testing, heat mapping, and website analytics tools is a plus
Benefits
Unlimited PTO
Paid Holidays
Onsite Fitness Center
Company Paid Life Insurance
Casual Dress Code
Competitive Pay
Health, Vision, and Dental Insurance
401(k) match. Pattern matches 100% of the first 3% in eligible compensation deferred and 50% of the next 2% in eligible compensation deferred.
Company
Pattern®
Pattern® provides a proven blend of marketplace analytics, product distribution, MAP compliance, and brand management to drive ecommerce acceleration for premium brands.
1001-5000 employees
H1B Sponsorship
Pattern® has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (10)
2024 (7)
2023 (4)
2021 (2)
Funding
Current Stage
Public CompanyTotal Funding
$277MKey Investors
Knox Lane
2025-09-19IPO
2021-10-06Private Equity· $225M
2020-08-11Series A· $52M
Leadership Team
David Wright
Co-Founder & CEO
Jason Wells
Chief Architect & Technical Advisor to the CEO
Recent News
MarketScreener
2025-12-19
Company data provided by crunchbase