Duolingo · 5 days ago
Director of Performance Marketing
United States
Full-time
Remote
Director/Executive
$158K/yr - $238K/yr
7+ years expDuolingo is the world's most popular learning app, aiming to make education universally available. They are seeking a strategic, data-driven Director of Performance Marketing to lead global user acquisition efforts and manage an extensive budget, while collaborating with various teams to drive growth and optimize campaigns.
E-LearningEducationLanguage LearningMobile Apps
Responsibilities
Own and scale Duolingo’s global performance marketing strategy, with a primary focus on growth through mobile user acquisition
Lead and mentor a growing team of performance marketers while managing Duolingo’s performance marketing agency partners
Strategically run and optimize mobile install campaigns across major platforms—such as Google UAC and AppLovin—focusing on high-quality installs, efficient spend, and sustainable global growth
Leverage deep, data-driven insights to guide decisions, constantly improving key KPIs like CPI, retention, and monetization metrics
Collaborate cross-functionally with teams across Marketing Analytics, Creative, Engineering, and Finance to align efforts and maximize impact
Champion a culture of experimentation, continuously testing new channels, creative approaches, and optimization strategies to unlock new growth opportunities
Qualification
Required
7+ years of experience running large-scale, global mobile acquisition campaigns
Strong analytical skills, with expertise in mobile attribution and marketing analytics
Proven leadership experience, with the ability to inspire, manage, and grow teams and external partners
A successful track record of owning and optimizing large performance marketing budgets
Exceptional ability to craft and execute growth strategies aligned with broader business objectives
Deep knowledge of the mobile user acquisition ecosystem, including platforms, attribution technologies, industry trends, and best practices
Excellent communication skills, with the ability to influence across all levels of the organization
A strong drive to make an impact, a hands-on approach to experimentation, a humble attitude, and a true love for working with others
Preferred
STEM degree
Experience in running performance marketing for a top subscription-based mobile app
A passion about Duolingo's mission to make education universally accessible
Benefits
Equity compensation
World-class benefits
Company
Duolingo
Duolingo is a language-learning education platform that offers 98 total courses across nearly 40 distinct languages.
501-1000 employees
H1B Sponsorship
Duolingo has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (41)
2024 (46)
2023 (36)
2022 (19)
2021 (14)
2020 (17)
Funding
Current Stage
Public CompanyTotal Funding
$183.3MKey Investors
General AtlanticCapitalGDrive Capital
2021-07-28IPO
2020-11-18Series H· $35M
2020-04-14Series G· $10M
Leadership Team
Luis von Ahn
CEO, co-Founder & Board Member
Severin Hacker
CTO & Cofounder
Recent News
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2026-01-16
Bizjournals.com Feed (2025-11-12 15:43:17)
2026-01-13
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