SharkNinja · 5 days ago
Director, Trade Merchandising, North America
Needham, MA
Full-time
Onsite
Director/Executive
$146K/yr - $258K/yr
15+ years expSharkNinja is a global product design and technology company known for its innovative lifestyle solutions. The Director of Trade Merchandising – North America is responsible for driving the strategic vision and execution of in-store merchandising initiatives across the U.S. and Canada, enhancing brand visibility and maximizing retail presence.
BeautyConsumer ElectronicsConsumer GoodsRetail
Responsibilities
Develop and lead the North American trade merchandising strategy aligned with brand, commercial, and retailer-specific objectives
Translate brand campaigns into in-store experiences that drive incremental sales and long-term brand equity
Lead the development of merchandising programs for both innovation launches and core SKUs, with focus on impact and scalability
Serve as the internal subject matter expert on in-store conversion and merchandising best practices across all North American retail channels
Serve as the key merchandising liaison with top national and regional retailers across the U.S. and Canada
Partner with sales teams to pitch and secure incremental in-store opportunities, including off-shelf displays, seasonal placements, and endcap takeovers
Build collaborative partnerships with retailer marketing teams to co-develop merchandising programs
Conduct regular field visits and retail audits to assess execution, gain competitive insights, and identify improvement opportunities
Work with brand and marketing teams to ensure alignment between national campaigns and in-store execution
Collaborate with Global Retail Excellence team to ensure flawless execution of merchandising programs across regions
Own and manage the North American trade merchandising budget, ensuring efficient use of resources and strong ROI
Lead agency and vendor relationships to produce and distribute merchandising materials, including negotiating contracts and service-level agreements
Ensure compliance with retail guidelines and operational execution within all merchandising programs
Define KPIs and track performance of merchandising activities against commercial and brand goals
Leverage sales data, shopper insights, and post-program analysis to optimize future initiatives
Build and present quarterly reports to senior leadership highlighting program impact, trends, and key opportunities
Build and lead a high-performing merchandising team with a focus on strategic thinking, operational excellence, and cross-functional collaboration
Foster a performance-driven culture with clear accountability and professional development opportunities
Qualification
Required
Bachelor's degree in Business, Marketing, Sales, or related field required
15+ years of experience in trade marketing, retail merchandising, or CPG sales with progressive leadership responsibility
Proven success in leading merchandising programs across North American markets, including both the U.S. and Canada
Experience partnering with major North American retailers (e.g., Walmart, Target, Costco, Best Buy, Home Depot, Lowes, CTC, Sephora, Ulta etc.)
Deep understanding of retail environments, shopper behavior, and merchandising strategies
Strong leadership and stakeholder management abilities
Data-driven with proven experience in performance measurement and ROI optimization
Excellent communication and presentation skills
Proficiency in Microsoft Office Suite; familiarity with retail execution platforms and merchandising software tools
Strategic, visionary thinker with a hands-on approach to execution
Agile and adaptable in a fast-paced, evolving market
Strong collaborator and influencer, both internally and externally
Results-oriented with a passion for retail excellence
Preferred
MBA preferred
Benefits
Medical insurance
Dental insurance
Vision insurance
Flexible spending accounts
Health savings accounts (HSA) with company contribution
401(k) retirement plan with matching
Employee stock purchase program
Life insurance
AD&D
Short-term disability insurance
Long-term disability insurance
Generous paid time off
Company holidays
Parental leave
Identity theft protection
Pet insurance
Pre-paid legal insurance
Back-up child and eldercare days
Product discounts
Referral bonus program
Competitive health insurance
Retirement plans
Employee stock purchase options
Wellness programs
Company
SharkNinja
SharkNinja is a consumer goods company that offers beauty, home care, kitchen appliances, and outdoor electronic products.
1001-5000 employees
H1B Sponsorship
SharkNinja has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (40)
2024 (33)
2023 (18)
2022 (22)
2021 (29)
2020 (24)
Funding
Current Stage
Public CompanyTotal Funding
$1.2BKey Investors
CDH Investments
2025-08-20Post Ipo Secondary· $638M
2024-03-19Post Ipo Secondary· $272.13M
2023-12-04Post Ipo Secondary· $286.47M
Leadership Team
Mark Barrocas
Chief Executive Officer
Adam Quigley
EVP, Chief Financial Officer
Recent News
2026-01-07
2026-01-07
2026-01-07
Company data provided by crunchbase