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Real Chemistry · 3 months ago

Vice President, Strategy (Medical)

Water Street - New York

Full-time

Hybrid

Director/Executive

$180K/yr - $200K/yr

12+ years exp

Real Chemistry is a global agency focused on transforming healthcare through scientific expertise and innovative marketing strategies. The Vice President of Strategy will lead the development and implementation of strategic plans for clients, guiding them throughout the product lifecycle to ensure commercial success.

Health Care

Responsibilities

Serve as the strategic lead on multiple accounts (large and small) and new business opportunities, developing comprehensive marketing and communication strategies that align with client objectives

Understand disease/market landscapes, competitive environments, and target audience insights, translating these into actionable recommendations for brand strategy

Lead the development of go-to-market strategies, launch planning, and lifecycle management initiatives to maximize product commercial potential

Provide strategic guidance on market development, customer needs assessment, patient segmentation, competitive positioning, and market prioritization

Facilitate strategic planning workshops with clients to define strategy, positioning, messaging, and tactical approaches, to name a few

Build and maintain strong client relationships at senior levels, serving as a trusted strategic advisor on commercial and marketing challenges

Showcase strategic value through well-crafted presentations and recommendations that demonstrate deep understanding of client business objectives

Lead client workshops and strategic planning sessions to align on key priorities and approaches

Anticipate client needs and proactively identify opportunities for growth and optimization

Develop strong partnerships with internal account, creative, medical, and other functional teams to ensure cohesive and effective execution of strategic plans

Collaborate with medical strategy teams to ensure scientific accuracy and credibility in all strategic recommendations

Work closely with analytics teams to leverage data-driven insights that inform strategic decisions

Partner with digital and omnichannel experts to develop integrated marketing strategies across touchpoints

Contribute significantly to new business development efforts, including pitches, proposals, and RFP responses

Conduct healthcare provider interviews and competitive analysis to inform new business approaches

Present at new business pitches with confidence and executive presence

Lead, mentor, and develop a team of strategic planners, fostering a culture of excellence, innovation, and continuous learning

Manage workload and resource allocation across multiple client engagements and projects

Provide coaching and guidance to team members on complex strategic problems and client challenges

Foster collaboration across agency departments to deliver integrated solutions

Qualification

Healthcare marketing expertiseStrategic planningBrand strategy developmentMarket analysisClient relationship managementProduct lifecycle managementCross-functional collaborationProactive problem-solvingTeam leadershipPresentation skillsAdaptability

Required

Bachelor's degree required; advanced degree (MBA, MPH, etc.) preferred, with 12–15+ years in healthcare/pharma strategy, marketing, or consulting

Proven success in shaping brand strategies across oncology therapeutic areas and product lifecycles, with strong understanding of medical/scientific value drivers

Deep knowledge of healthcare ecosystems, including regulatory dynamics, key stakeholders, and scientific influencers

Skilled in customer insight generation, market analysis, and strategic planning tools to inform evidence-based decisions

Entrepreneurial and adaptable, with a track record of cross-functional collaboration across medical, commercial, and scientific teams