Under Armour · 2 weeks ago
Sr. Manager, Digital Merchandising
Baltimore, MD
Full-time
Hybrid
Senior Level, Lead/Staff
$123K/yr - $169K/yr
8+ years expUnder Armour is a company committed to empowering those who strive for more, emphasizing values such as sustainability and equality. The Sr. Manager, Digital Merchandising will oversee the Site Merchandising function, driving digital growth through a premier site experience and leading a team of Site Merchants to balance brand storytelling with commercial performance.
ApparelDelivery ServiceFitnessInnovation ManagementInternetShoppingSporting Goods
Responsibilities
Own and evolve the site merchandising strategy for the U.S. and Canada to drive conversion, engagement, and revenue across the site and app
Translate business priorities into a seasonal roadmap that aligns with product launches, brand campaigns, and key commercial moments
Partner with cross-functional business partners from merchandising, marketing, digital product through UA’s Go-To-Market process to define future season on-site merchandising strategies and bring aligned upon strategy to life on UA.com
Ensure the digital experience reflects a thoughtful balance of brand expression and commercial performance, with a focus on innovation and product storytelling
Champion customer-first merchandising through improved navigation, strategic categorization, optimized search, and data-backed product sorting
Analyze performance metrics (conversion, CTR, RPV, traffic, sell-through) to optimize product placement, category structure, and content strategy
Leverage A/B testing, personalization tools, and emerging technologies to enhance site functionality and relevance in real time
Partner with external vendors (e.g., Salesforce, Constructor) to continuously improve the digital experience and stay ahead of industry trends
Develop business requirements for on-site enhancements and partner with product managers on execution
Deliver strategic insights by synthesizing customer behavior, industry trends, and competitive benchmarks
Lead and inspire a team of 4–8 Site Merchants, fostering a culture of performance, curiosity, and continuous learning
Qualification
Required
Bachelor's degree with 8-10 years of relevant experience in site merchandising, e-commerce, digital commerce
4+ years of management experience; or equivalent experience as the subject matter lead or expert in area of expertise
Demonstrates in-depth specialized knowledge of product merchandising development, eCommerce, planning & brand strategy processes
Strong project management, analytical, problem-solving, and verbal/written communication skills required
Effective communicator, verbal and written. Strong and confident presentation skills. Ability to drop barriers between departments and get things done through strong POV, influence, and cooperation
Experience with Salesforce Commerce Cloud or like product management system
Benefits
Paid "UA Give Back" Volunteer Days: Work alongside your team to support initiatives in your local community
Under Armour Merchandise Discounts
Competitive 401(k) plan matching
Maternity and Parental Leave for eligible and FMLA-eligible teammates
Health & fitness benefits, discounts and resources- We offer teammates across the country programs to promote physical activity and overall well-being
Company
Under Armour
Under Armour is a manufacturer of footwear, sport, and casual apparel.
10001+ employees
H1B Sponsorship
Under Armour has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (3)
2024 (16)
2023 (11)
2022 (14)
2021 (11)
2020 (11)
Funding
Current Stage
Public CompanyTotal Funding
$567.4MKey Investors
Fairfax Financial HoldingsBDT & MSD Partners
2026-01-02Post Ipo Secondary· $67.4M
2025-06-17Post Ipo Debt· $400M
2023-05-31Post Ipo Secondary· $100M
Leadership Team
Kevin Plank
Founder, President & CEO
Colin Browne
Chief Operating Officer
Recent News
2026-01-06
2026-01-06
2026-01-06
Company data provided by crunchbase