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Golub Capital · 4 days ago

Manager, Digital Communications

New York, United States

Full-time

Hybrid

Mid, Senior Level

$125K/yr - $150K/yr

5+ years exp

Golub Capital is an ambitious firm within the financial services industry, and they are seeking a Digital Communications Manager to lead their promotional efforts. The role involves creating and managing social media campaigns, collaborating with internal teams, and enhancing brand awareness through digital strategies.

CreditFinanceFinancial Services

Comp. & Benefits

Responsibilities

Creating and managing thoughtful social media campaigns for Corporate and Executive social media channels as well as growing and monitoring the health of these channels, increasing followers and engagement

Collaboration with the Marketing Team, including:

Developing compelling content for Corporate, Executive and sales enablement social channels and advertising campaigns including copywriting

Together with the Creative Services Team, refining visual formats and drive integration of photo and video across LinkedIn, Oktopost and other relevant platforms

Overseeing Firm level digital advertising campaigns by collaborating with internal stakeholders to identify goals and objectives, audiences and budget, create compelling messaging visuals, plan appropriate campaigns and platforms and work with external vendors for placement, optimization and performance analysis

Partnering with Channel and Content Marketing Teams to enhance integrated marketing programs through development and implementation of both sales enablement campaigns via Oktopost and paid amplification strategies

Developing social media content guidelines, social media policies and consistent and timely editorial calendars

Driving brand awareness through oversight of our industry awards program as well as proactively looking for additional awards opportunities that will further enhance the brand

Working with internal stakeholders to develop KPIs aligned with business goals, assessing program metrics and recommending pivots to approach that optimize engagement

Managing all necessary approvals from the Legal & Compliance teams

Reviewing and analyzing industry trends and best practices for optimizing advertising and social media content and platforms to enhance the Firm’s brand

Qualification

Digital communicationsSocial media strategyContent strategySocial media management softwareAdobe Creative SuiteProject managementMS OfficeWritten communicationTime managementCollaboration

Required

Bachelor's degree required

5+ years of digital communications or digital marketing experience, specializing in social media, digital strategy, content strategy, paid media and online community management

Experience partnering with Legal and Compliance Departments to adhere to social media policies in a highly regulated industry

Experience developing and managing organic and paid social media campaigns on LinkedIn and other social media platforms that abide by regulatory and compliance requirements

Experience building, strategizing and optimizing executive leadership across social media

Proficiency using social media management software and social analytics platforms including Oktopost

Basic design proficiency in platforms such as Adobe Creative Suite (e.g., Photoshop, InDesign and Illustrator)

Proficiency in MS Office (Word, Excel, PowerPoint)

Exceptional written and oral communication skills, including experience writing internal and external digital communications

Outstanding time management and presentation skills with the ability to manage multiple projects simultaneously under tight deadlines

Extensive experience with social media content development for both corporate and executive profiles as well as long-form content (e.g., blogs and website articles)

A strong ability to collaborate seamlessly across multiple business units

Enthusiastic about working in office and creating Gold Standard hybrid work culture