Edwards Lifesciences · 1 hour ago
Director of Digital Brand Marketing
Naperville, IL
Full-time
Onsite
Director/Executive
$156K/yr - $221K/yr
12+ years expEdwards Lifesciences is at the forefront of addressing unmet patient needs through pioneering technology. They are seeking a visionary Brand & Digital Marketing Director to lead brand strategy and digital marketing initiatives, focusing on driving engagement and measurable growth across digital channels.
BiotechnologyHealth CareMedicalMedical Device
Responsibilities
Develop and articulate a compelling brand vision that aligns with the company’s mission, values, and long-term strategic goals
Lead brand architecture and positioning efforts to ensure clarity and differentiation in the market
Oversee the creation and evolution of brand guidelines, ensuring consistency across all internal and external communications
Conduct regular brand health assessments using customer insights, market trends, and competitive analysis to inform strategic decisions
Create marketing and brand plans, tools and collateral for multiple products or portfolio. Identify new target segments and deliver positioning options with implications globally. Partner with existing agencies to create plans and implement innovative marketing approaches/tools and may identify new vendors based on needs of the business. Coach marketing team members on agency vendor management
Design and execute comprehensive digital marketing strategies that drive awareness, engagement, and conversion across all digital platforms
Manage and optimize performance marketing campaigns (PPC, display, retargeting, affiliate) to maximize ROI and customer acquisition
Oversee content strategy and development for web, social media, email, and other digital channels, ensuring alignment with brand voice and audience needs
Lead SEO/SEM initiatives to improve organic visibility and search rankings
Implement and manage marketing automation tools and CRM systems to streamline campaign execution and lead nurturing
Define a primary set of digital key performance indicators (KPIs); develop and manage a dashboard reflecting progress toward each KPI
Monitor KPIs across all digital channels, using analytics tools to track performance and identify opportunities for improvement. Educate and inform cross-functional teams on program performance
Translate data insights into actionable strategies that enhance customer experience and drive business growth
Develop dashboards and reporting frameworks for executive leadership to assess marketing impact and ROI
Build, lead, and mentor a multidisciplinary marketing team, fostering a culture of creativity, accountability, and continuous learning
Collaborate closely with Sales, Product, and Customer Experience teams to ensure alignment on go-to-market strategies and customer journey optimization
Manage relationships with creative agencies, media partners, and technology vendors to ensure high-quality execution and innovation
Identify, vet, and educate the organization on new technologies, infrastructure and solutions that improve and optimize initiatives within the business
Stay ahead of emerging digital trends, technologies, and consumer behaviors to keep the brand relevant and competitive
Pilot new marketing channels and tools, evaluating their potential to scale and contribute to business objectives
Champion a test-and-learn approach to campaign development, encouraging experimentation and agility
Partner closely with key thought leaders to anticipate the future market environment, changes in economic climate, the onset of new competitors including substitutes and adjacent players and to predict/drive future needs for current and future customers
Collect and interpret voice of customer (VOC) in order to define market requirements and independently design market research and intelligence strategies for a group of complex products within a portfolio
Develop and plan larger and more complex marketing programs and activities with accountability for successful completion of all project deliverables
Create, communicate and execute global market strategies and actionable market plans to advance the business and generate value within a portfolio across a group of multiple complex products
Identify and evaluate more complex marketing process improvements and/or course correction/alignment opportunities
Provide direction and guidance to project teams to execute larger marketing projects, initiatives and/or programs
Qualification
Required
Bachelor's degree with experience in related field and related experience in marketing or equivalent experience based on Edwards' criteria
Minimum 12 years of work experience in brand and digital marketing in healthcare, health-tech and/or MedTech industry
Proven track record of building and scaling brands and digital strategies
Strong analytical skills and experience with marketing analytics tools (e.g., Google Analytics, HubSpot, etc.)
Experience with marketing automation platforms and tools required (e.g., web CMS, CRM, ABM platforms); Other platforms preferred (e.g., Marketo, Salesforce.com, Hootsuite)
Excellent communication, leadership, and project management skills
Experience in technology and consumer marketing is a plus
Preferred
8+ years of experience in brand and digital marketing leadership role
Demonstrated brand and digital marketing skills
Proficient in Microsoft Office Suite and related tools and systems
Excellent problem-solving, organizational, analytical and critical thinking skills including high discretion/judgment in decision making
Excellent written and verbal communication skills and interpersonal relationship skills including negotiating and relationship management skills with ability to drive achievement of objectives
Expert understanding of digital marketing procedures while identifying applications of functional knowledge and existing methodologies to complex problems
Expert understanding related aspects of digital marketing processes and/or systems
Expert knowledge of financial mechanism that relates to digital marketing
Demonstrated ability to direct teams and provide coaching and feedback, including responsibility for all employee actions including hire/fire authority and partnering with HR on all aspects of employee relations
Ability to develop and integrate metrics into the projects and operations that clearly demonstrate the value of digital to the business
Ability to frequently interact with internal and external management and senior-level stakeholders concerning projects, operational decisions, scheduling requirements, and/or contractual clarifications
Ability to provide leadership and direction to cross-functional teams to successfully implement global enterprise systems and related solutions
Ability to work and excel within a fast paced, dynamic, and constantly changing work environment
Proven successful project management skills
Proven experience in articulating digital initiatives and educate other members of the organization by contributing to the development of new concepts, techniques, and standards
Experience working with complex B2B sales processes or Technology/Medical Devices/Pharma industry
Excellent documentation and communication skills and interpersonal relationship skills including negotiating and relationship management skills with ability to drive achievement of objectives
Ability to interact professionally with all organizational levels and proactively escalate issues to appropriate levels of management in the organization
Recognized as an expert in own area with specialized depth within the organization
Expert knowledge and understanding of brand strategy
Expert knowledge and understanding of digital campaigns, tools, and landscape
Expert understanding of related aspects of applying marketing concepts and principles to digital channels
Strict attention to detail
Ability to manage competing priorities in a fast paced environment
Adhere to all company rules and requirements (e.g., pandemic protocols, Environmental Health & Safety rules) and take adequate control measures in preventing injuries to themselves and others as well as to the protection of environment and prevention of pollution under their span of influence/control
Benefits
Competitive salaries
Performance-based incentives
A wide variety of benefits programs to address the diverse individual needs of our employees and their families
Company
Edwards Lifesciences
Edwards Lifesciences is a provider of science of heart valves and hemodynamic monitoring.
10001+ employees
H1B Sponsorship
Edwards Lifesciences has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (81)
2024 (70)
2023 (42)
2022 (65)
2021 (44)
2020 (28)
Funding
Current Stage
Public CompanyTotal Funding
unknown2000-04-03IPO
Leadership Team
Bernard J. Zovighian
Chief Executive Officer
Harry Rowland
SVP IHFM Innovation (Implantable Heart Failure Management)
Recent News
BioWorld Financial Watch
2025-12-25
Medical Device Network
2025-12-25
Company data provided by crunchbase