Phantom · 1 week ago
Senior Product Marketer
Phantom is revolutionizing the way millions of people interact with the crypto ecosystem through their innovative self-custodial wallet. As a Senior Product Marketer, you will be responsible for developing and executing marketing campaigns to enhance product positioning and drive customer adoption across various marketing streams.
BitcoinCryptocurrencyDecentralized Finance (DeFi)FinanceFinancial ServicesFinTechNon-Fungible Token (NFT)
Responsibilities
Develop and execute go-to-market campaigns for new products and features, including target audience identification, creative brief development, brainstorm facilitation, creative direction, copywriting, and performance reporting
Translate features and use cases into audience-specific benefits that clearly articulates the product's value proposition and differentiates it from competitors
Work with growth and design teams to develop marketing assets including videos, static assets, social posts, blog posts, to educate and engage users
Monitor key performance indicators (KPIs) to measure the effectiveness of marketing campaigns and make data-driven adjustments
Collaborate cross-functionally to identify and prioritize opportunities, projects, and processes, to maximize efficiency and effectiveness
Qualification
Required
5+ years experience as a full-time Product or Content Marketer
Proven track record of managing all aspects of a successful marketing campaigns for products or services used by millions of users
Excellent communication and storytelling abilities to convey product benefits effectively
Understanding of marketing principles and digital marketing tactics
Creative thinking to develop innovative marketing strategies and content
Passion and demonstrable knowledge in web3 and crypto. Ideally use dApps (ex. DeFi, NFT marketplaces) on a semi-regular basis
Excellent written and verbal communication skills
Data-driven, comfortable interpreting data to generate insights and inform creative decisions
Proven ability to influence cross-functional teams without formal authority
Experience in crypto
Benefits
Competitive salary and equity
Eligibility to participate in performance bonus program
Comprehensive insurance (medical/dental/vision) — 100% covered
Stipend for your ideal remote set-up
Flexible hours and a supportive remote environment
Unlimited vacation: Take time when you need it (and we really mean it!)
401(k) retirement plan
Monthly wellness benefit
Weekly meal benefit
Global off-sites
Company
Phantom
Phantom is a crypto wallet that facilitates the buying, trading, and storing of cryptocurrencies, including NFTs and tokens.
Funding
Current Stage
Growth StageTotal Funding
$268MKey Investors
ParadigmAndreessen Horowitz
2025-01-16Series C· $150M
2022-01-31Series B· $109M
2021-07-14Series A· $9M
Recent News
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