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OKX · 2 weeks ago

Senior Product Marketing Manager, Americas

San Jose, CA

Full-time

Hybrid

Senior Level

$143K/yr - $257K/yr

7+ years exp

OKX is a leading crypto exchange focused on reshaping the future of crypto and providing access to decentralized applications. The Senior Product Marketing Manager for the Americas will be responsible for crafting the go-to-market strategy for trading products, driving community-led expansion, and ensuring product narratives resonate with users across North and South America.

AppsBitcoinBlockchainCryptocurrencyFinanceFinancial ServicesFinTechInformation TechnologyInternetWeb3

Comp. & Benefits

Responsibilities

Build and run GTM campaigns for CeFi and Web3 products across the Americas, ensuring launches are localized, compliant, and resonate with retail and institutional users

Implement marketing activities that increase product visibility and user acquisition, including digital campaigns, partnerships, community activations, and content distribution

Adapt global product narratives and positioning for the US and LATAM, aligning with market behaviors, regulations, and cultural nuances

Execute programs with key communities, KOLs, and influencers to amplify product storytelling and drive grassroots adoption

Support regional presence through industry events, local meetups, and hackathons, ensuring OKX products are showcased effectively and generate measurable leads

Partner closely with local GMs, BD, and global product teams to deliver consistent, high-impact marketing initiatives

Collect and analyze user insights, competitor activities, and regional market trends to optimize campaigns and inform product teams

Monitor campaign KPIs, adoption metrics, and feedback loops to ensure initiatives deliver against growth and awareness goals

Qualification

Product marketing experienceFinancial markets knowledgeDigital marketing expertiseCommunity buildingMarket analysisLeadershipCommunication skills

Required

At least 7 years of product marketing experience, with a significant portion in consumer tech, fintech, or the crypto industry

Direct trading experience in crypto markets is highly desirable

Proven leadership experience with the capacity to drive marketing initiatives in a fast-paced, innovative environment

In-depth understanding of financial markets, trading principles, and investment strategies, including familiarity with various financial instruments such as stocks, bonds, cryptocurrencies, forex, commodities, and derivatives

Strong grasp of digital marketing, especially as it pertains to fintech and crypto, including conversion optimization, content marketing, and social media strategies

Extensive experience in building and scaling crypto-native communities, leveraging influencer networks, organizing events, and creating ambassador programs to drive organic product adoption

Outstanding communication skills, with the ability to influence strategy and articulate complex products to a diverse audience

Demonstrated proficiency in conducting market research, competitive analysis, and trend forecasting in the digital asset space