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Ipsen · 1 week ago

Director, Value & Access Marketing and Operations

Cambridge, MA

Full-time

Onsite

Director/Executive

$175K/yr - $260K/yr

8+ years exp

Ipsen is a growing global specialty-driven biopharmaceutical company focused on innovation and specialty care. The Director, Value and Access, Marketing & Operations will be accountable for developing and executing integrated programs to drive sustained brand growth in the Neuroscience Business Unit.

BiotechnologyPharmaceuticalProduct Research

Responsibilities

Lead on behalf of the V&A Team in key Brand activities including annual planning, pull-through, business reviews, product launch, training, forecasting, etc

Determine marketing resource needs for all V&A verticals (Corporate Accounts, National and Regional Accounts, Trade, Field Reimbursement, Pricing & Contracting and Patient Services)

Develop value propositions for formulary decision makers (Payers, PBMs, GPOs, Institutions)

Co-Design, with V&A Groups and considering Brand priorities, the strategic priorities for V&A resources (different pieces for V&A use and for field sales use) for the brand

Lead and manage critical business planning frameworks and activities

Lead above brand initiatives such as the V&A Corporate overview presentation, V&A Capabilities presentation, payer pull-through process, and My Ipsen V&A website

Qualification

Payer marketingValue proposition developmentProject managementAgenciesRare DiseaseCommunicationCollaboration skills

Required

BA/BS in a related field is required

8-10 years experience with a focus on payer marketing

Previous experience working with agencies on creation of materials

Previous experience working with promotional material review committees (legal, regulatory, medical) and managing new product launch or label expansion

Strong project management skills, setting and executing against deadlines and delivering on commitments

Experience with both Pharmacy and Medical benefit products, with knowledge of Rare Disease, Oncology and Neurology preferred

Excellent communication and collaboration skill