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Blue Shield of California · 3 weeks ago

Marketing and Campaign Data Analytics, Consultant

California, United States

Full-time

Hybrid

Senior Level

7+ years exp

Blue Shield of California is part of the Ascendiun Family of Companies, focusing on innovative healthcare solutions. The role involves providing analytics support to healthcare insurance clients, optimizing marketing campaigns, and delivering actionable insights to improve business outcomes.

Financial ServicesHealth InsuranceNon Profit

Responsibilities

Design, execute, and analyze marketing campaigns across various channels to measure their effectiveness and provide recommendations for optimization

Develop and maintain dashboards and reports to track key performance indicators (KPIs) and communicate campaign performance to stakeholders

Utilize advanced analytical techniques to segment customer data, identify target audiences, and personalize marketing messages

Develop and refine customer personas to enhance campaign relevance and drive engagement

Build and deploy predictive models to forecast marketing outcomes, identify at-risk customers, and uncover new growth opportunities

Generate actionable insights from complex datasets to inform strategic decision-making and drive business growth

Develop marketing mix, brand effectiveness, and acquisition/retention models

Create and maintain interactive dashboards and data visualizations using Tableau to provide real-time insights into marketing performance

Communicate complex data stories in a clear and compelling manner to both technical and non-technical audiences

Collaborate with the reporting manager in providing specifications for the Marketing Datamart to IT developers and ensure it is built in alignment with the analytics team’s requirements

Serve as a trusted advisor to Stellarus clients, providing expert analytics support and strategic guidance

Collaborate with client teams to understand their business objectives and translate them into analytical requirements

Apply strong critical thinking and presentation skills to effectively communicate insights to stakeholders

Manage stakeholder relationships with professionalism, demonstrating the ability to navigate conflicts and foster collaboration

Qualification

Data ScienceSQLPythonTableauMarketing AnalyticsSASHealth Care ExperienceGenerative AILarge Language ModelsDatabricksCRM PlatformsCloud PlatformsAdobe Analytics

Required

Bachelor's degree in data science, data analytics, health informatics, statistics, engineering or related fields required

7+ years of experience in a marketing analytics role, preferably in the healthcare insurance industry

Proven experience in providing analytics support to clients or internal stakeholders in a consultative capacity

Strong proficiency in SQL for data extraction, manipulation, and analysis

Hands-on experience using SAS for data extraction and manipulation

Expertise in Python for statistical analysis, predictive modeling, and data automation

Advanced skills in Tableau for creating interactive dashboards and data visualizations

Demonstrable experience in building and deploying marketing mix models, acquisition and retention models and brand effectiveness models for marketing teams

Solid understanding of web analytics and customer journey analytics

Requires five years experience in Health Care (managed care, academic, or gov't payer)