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Walmart Canada · 3 months ago

Senior Manager, Digital Media - Partner Marketing

San Bruno, CA

Full-time

Onsite

Senior Level, Lead/Staff

$117K/yr - $234K/yr

8+ years exp

Walmart Canada is seeking a Senior Partner Marketing Manager to lead their channel partner marketing strategy and execution within the seller acquisition organization. The role involves designing and activating co-marketing campaigns with solution provider partners to drive awareness and interest for the Marketplace brand, while managing relationships and collaborating with various partners to achieve growth.

DeliveryRetailShopping

Responsibilities

Building relationships and collaborating with a growing network of solutions and technology partners and agencies on strategic co-marketing initiatives that drive MP applications, product adoption, leads, opportunities, seller launches and GMV growth

Enabling our channel partners to attract new sellers and brands to Walmart Marketplace and drive incremental revenue from current partners

Spearheading the strategy, planning and execution of strategic partner GTM Playbook, content creation and distribution such as social posts, newsletters, in-app banners, emails, webinars, speaking session scripts and joint activations at industry events

Crafting messages and content for partner audiences via display ad campaigns, paid marketing, email marketing, video testimonials and case studies, and promotional/ incentive offers to Sellers

Managing and allocating partner marketing budget/ market development funds (MDF) across partners and tactics to ensure maximum ROI

Creating monthly, yearly co-marketing campaign calendars and work-back-schedules to be on top of campaign activations

Establishing clear GTM strategies, playbooks, SOPs, and checklists to establish ways of working with solution providers and agencies

Collaborate with Comms, legal, branding, creative, product marketing, product, and analytics teams to establish ways-of-working, approval timelines, and tracking and reporting cadences

Defining and consistently measuring outcomes, KPIs and forecasts, delivering against channel goals and individual partner objectives

Effectively communicating to leadership and stakeholders on performance metrics and insights for weekly, monthly, and quarterly business reviews

Collaborate and work very closely with the Channel Partner team to participate and drive joint business planning (JBPs) meetings

Partnering with Events team, Brand marketing and creative teams on marketing collateral and Channel partner activations

Coaching the team to follow best practices, guidelines, operational processes while leading by example

Qualification

Partner marketing strategyB2B/SaaS experienceSalesforce proficiencyGoogle AnalyticsData-driven resultsProject managementAnalytical skillsCross-functional collaborationCommunication skillsOrganizational skills

Required

Bachelor's degree in Marketing, Business, or related field and 3 years' experience in marketing or related field OR 5 years' experience in marketing or related field

8+ years of relevant channel partner marketing experience

Track record of developing and managing partner marketing strategies and teams in a B2B/ SaaS setting preferably

Experience using Salesforce, HubSpot or other Martech/ CRM solutions

Strong understanding of marketing principles and operations

Experience with Google analytics, UTM tracking, KPI reporting, tracking and measurement

Confident communicator with strong analytical and writing skills

Experience working with cross-functional teams

Strong project management and organizational skills

Preferred

Digital marketing (for example, affiliate marketing, display advertising)

Leading a cross-functional team

Experience in retail, ecommerce an added plus

Bachelor's degree preferred

Benefits

Health benefits include medical, vision and dental coverage.

Financial benefits include 401(k), stock purchase and company-paid life insurance.

Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting.

Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.

You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes.

Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities.