Wesleyan University · 2 months ago
Director of Content Strategy and Brand Voice
Middletown, CT
Full-time
Hybrid
Director/Executive
$90K/yr - $108K/yr
7+ years expWesleyan University is a leader in liberal arts education, and its Office of Communications enhances its reputation through strategic content and brand management. The Director of Content Strategy and Brand Voice will collaborate with various stakeholders to create engaging content that aligns with the university's mission and messaging.
Higher Education
Responsibilities
Work with the Assistant Vice President for Communications and Marketing and colleagues to enhance recognition of the University’s stature, the value of its activities, and its brand of liberal arts education
Drive editorial strategy, content development, message map(s), and the editorial calendar for the University
Maintain guidelines for the University that enable clear and consistent use of brand voice
Lead a team of highly experienced content contributors and media and public relations professionals to ensure consistency across all channels—web, digital, media, and print and adherence to core messaging, brand voice, style, and tone guidelines
Create, develop, write, edit, and review a wide variety of content types from across the University, including marketing copy, long-form articles, emails, web content, video scripts, speeches, reports, etc
Collaborate cross functionally with University departments to ensure executional excellence and development of innovative content
Collaborate with the department’s creative and digital teams to ensure all multimedia and graphics align with the brand voice and messaging
Provide strategic direction to the Managing Editor on all aspects of creating and producing Wesleyan Magazine in print and online
Drive effective processes to foster internal collaboration and enhance efficiency
Use data to create metrics and use that information to drive improvement
Create, edit, and send mass emails to the campus, as needed
Experiment with new forms of content, delivery, technology, process, etc. to position Wesleyan as a leader on the cutting edge of Communications
Assist the Assistant Vice President for Communications and Marketing with significant additional assignments, as appropriate and needed in response to changing demands
Qualification
Required
Bachelor's degree in English, journalism, or related field and at minimum seven years of progressively responsible editorial experience with a consistent increase in responsibility including leadership, management and supervisory experience or an equivalent combination of education, training, and experience
Innovative, strategic, editorial, writing, and storytelling experience across all channels— web, digital, media, print
Demonstrated ability to develop and implement successful brand voice strategies across multiple channels
Sophisticated writing and editing
Experience designing and developing strategic content in all forms including marketing copy, long form articles, emails, web content, video scripts, speeches, and reports
Experience with content management and delivery while adhering to brand awareness
Demonstrated experience effectively supervising creative staff, freelancers, and leading teams
Prior experience managing an editorial calendar
Experience managing a large and consistently shifting editorial workload
Demonstrated ability and enthusiasm for managing relationships at all levels of the organization
Demonstrated creativity and effective communication skills
Familiarity with AP and Chicago style conventions, excellent spelling, and grammar skill
Strong interpersonal, collaborative, and organizational skills
Strong project/time management and multitasking abilities
Creative problem-solving ability and excellent analytical skills
Demonstrated commitment to work within a diverse environment and interact collegially with individuals of different backgrounds
Preferred
Eight or more years of progressively responsible editorial experience with a consistent increase in responsibility including leadership, management and supervisory experience strongly preferred
In-depth knowledge of magazine structure, production, and design
Benefits
Comprehensive group insurance plans
Wellness programs and incentives
Generous paid time off
Retirement plans
Flexible work schedules
Employee and dependent tuition programs for those who qualify
Company
Wesleyan University
Wesleyan University is a diverse, energetic liberal arts community where critical thinking and practical idealism go hand in hand.
501-1000 employees
H1B Sponsorship
Wesleyan University has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (14)
2024 (10)
2023 (9)
2022 (13)
2021 (6)
2020 (8)
Funding
Current Stage
Late StageLeadership Team
Debbra Goh
Co-Founder & Student Leader, WesThrift @ 284 High
Dave Baird
Vice President for Information Technology and Chief Information Officer
Recent News
2025-09-20
bloomberglaw.com
2025-08-27
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