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Barcel USA · 2 days ago

Shopper Marketing Junior Manager

Coppell, TX

Full-time

Onsite

Entry, Mid Level

2+ years exp

Barcel USA is looking to hire a dynamic Shopper Marketing Manager who will champion key strategic company pillars to drive the acceleration and growth of our brands. This role will guide the execution of General Market and Hispanic shopper marketing initiatives across the path to purchase.

Food and BeverageManufacturingSnack Food

H1B Sponsor Likely

Responsibilities

Manage & Customize Shopper Programs for Large format, Small format and Drug working with National Accounts and DSD team to leverage and create accountability in every program

Manage Timelines & Relationship with Shopper Partners

Work with DSD on accountability of each program

Analyze various shopper and consumer research, data and insight tools to develop high value shopper marketing solutions and programs for our retailers that support each brands marketing strategy

Manage account-specific shopper marketing programs from inception to implementation by working with customers, sales, E-Commerce, brand marketing, agency, etc., to ensure national strategy is executed at the retail level

Develop strong, collaborative partnerships with key retailer marketing contacts, leading co-creation sessions to recommend future strategy, innovation and white space growth opportunities through retailer/shopper insights

In partnership with the sales team, lead development, implementation, and execution of shopper strategy through planning, budgeting and ongoing with key stakeholders

Monitor and analyze program performance metrics and effectively communicate key findings of programs to sales and other cross-functional teams, proactively addressing gaps and turning analysis into action to help grow the business

Engage Marketing team with sales and retailer feedback

Manage the development of promotional materials with internal teams and ensure proper execution at retail such as creative implementation for retail-specific programs/events

Leads the development and implementation of shopper marketing tactics and materials to support key activation plans (i.e. brochures, sell sheets, in-store signage/displays, print & digital coupons, etc.)

Manages key strategic partnerships, negotiates agreements, and foster on-going partner relationships in support of the shopper marketing agenda and plan

Partners with the digital team to activate campaigns that drive engagement across the shopper journey

Analyzes performance and provides recaps for shopper marketing programs and retail/account specific programs. Translate learnings into actionable recommendations

Monday platform, review requests from sales/trade shows/giveaways, etc

Review with Category Management team to get results of shopper programs in a timely manner

Performs other duties as assigned or required

Qualification

Shopper MarketingTrade MarketingData AnalysisCPG ExperienceSales BackgroundPresentation SkillsNegotiation SkillsCustomer ServiceExcelPowerPointCommunication SkillsDetail OrientedTime Management

Required

Minimum 2 years of relevant experience in a trade marketing or retail environment

Excellent writing and verbal communication skills

Ability to work under stressful situations and tight deadlines

Excellent customer service and follow-up skills

Presentation and negotiation Skills

Detail oriented with administrative skills

Demonstrate initiative

Ability to organize and manage multiple, time-sensitive projects

Ability to work in a fast pace environment

Excel and Power Point

Availability to travel: Inside the Country 30%

Preferred

Bachelor's Degree in marketing, Business or equivalent is preferred

Undergraduate degree in Marketing, Business or Economics, MBA a strong plus

Experience with IRI/Nielsen preferred

CPG food and beverage preferred

Retail/Trade marketing knowledge of top tier grocery and mass accounts a plus

Background in Sales is highly recommended

Benefits

Competitive pay

Comprehensive benefits

Company

Barcel USA

Barcel USA is a food and beverage company that manufactures candy and snacks.

Founded in 1978

Horsham, Pennsylvania, USA

201-500 employees

https://www.barcel-usa.com

H1B Sponsorship

Barcel USA has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (1)

2023 (2)

2022 (1)

2021 (2)

2020 (1)