Apply on Employer Site

Save the Children US · 3 hours ago

Head, Mass Market Fundraising & Engagement (E1)

United States

Full-time

Remote

Director/Executive

$189K/yr - $211K/yr

15+ years exp

Save the Children US is dedicated to helping vulnerable children achieve a brighter future. The Head of Mass Market Fundraising & Engagement will lead the development and execution of innovative fundraising strategies while managing a large team and substantial budgets to drive income growth and deepen supporter engagement.

CharityMedicalNon Profit

Responsibilities

Develop and deliver individual giving and engagement strategy in collaboration with Mass Market Fundraising & Engagement leadership team, with a strong focus on maximizing supporter growth, income goals and engagement metrics

Ensure effective short, medium and long-term objectives are encompassed in the strategy to provide an effective roadmap for long-term organizational goals around net financial growth and deeper supporter engagement

Ensure our strategies take us to sector best practice whilst always creating space for further innovation to get to the next best practice

Lead a robust testing and optimizing agenda that constantly focuses on creating more impactful fundraising and engagement results

Collaborate closely with other leaders within the division to ensure that Brand, Marketing, Audience, Content, Data and other critically enabling team strategies ladder up to help the Mass Marketing Team deliver their own goals

As part of the MCF Senior Leadership Team contribute to cross-functional and wider division and organizational strategies

Manage a team of 30+ members and oversee substantial marketing budgets (+ $40M), ensuring effective allocation and optimization to achieve organizational revenue goals in excess of $100 million

As a member of the Senior Leadership Team proactively partner with the Head of Communications and Head of Marketing to deliver best integrated fundraising campaigns – breaking down silos and working as one team with a shared vision

Provide inspirational leadership to a strong team of marketers, fundraisers and specialists to enable Save the Children to fulfill its income goals, supported by effective talent management

Ensure effective line management of the mass marketing team with clear accountabilities, effective work planning, performance management, talent development and succession planning in place

Ensure the team are constantly developing their knowledge and skills so we can continue to be ahead of the sector

Build and maintain external relationships within the sector and with partners, vendors, specialists and be an active part of fundraising and marketing ecosystems

Ensure effective stakeholder management for mass marketing activities so that the goals, investment plans, performance and context in which we are operating are clearly understood

Lead on cross-functional projects and initiatives as required by the Chief Marketing Officer

Train, develop, coach, lead, and supervise staff, clearly communicating organization, division and department priorities, and how their work contributes to our mission, ensuring that the working environment is continually supporting Save the Children values

In partnership with acquisition team lead, oversee and optimize our go-to-market planning and execution by embedding rigorous and constant channel optimization using campaign management tools, elevating best practices, optimizing content operations, incorporating lessons learned into fundraising, and operational ways of working

Ensure there is an effective and diverse portfolio of acquisition programs in place that balances the needs for volume and return on investment across cash gifts and sustainer giving, in particular focusing on our key programs of Face to Face, DRTV, CTV, Digital Marketing and Mail – whilst always looking for and testing new channels

With support from mid-level team lead, oversee development and growth of mid-level program

Oversee the development and growth of our Mid Value and Special Gifts programs with the aim of growing and optimizing this segment of our supporter base

Ensure an effective cross-functional retention team, strategy and monitoring are in place, which strives to deepen supporter engagement with exceptional supporter experiences, seeks to save every supporter from being lost, and prioritizes organizational efforts in optimizing those activities and processes that will deliver the greatest return

Ensure our mass market programs are audience centered and data-led with common ways of working across teams and division to give supporters seamless experiences across all their channels and touch points with the organization whilst setting up the right pipelines to maximize donor lifetime value

In partnership with Business Technology Solutions (BTS) and MCF stakeholders, stand up effective program performance reporting and processes, ensuring it is always evolving to enable constant optimization and an effective view of overall team performance for senior decision makers

Work to embed digital and data excellence in the mass engagement approach, improving user experience, optimizing channels and innovating for new impact

Actively engage with peers across the Save the Children movement to leverage and contribute global knowledge, skills and resources to deliver greater impact for children

Drive best practice partnerships with our key providers and agencies so that we are the preferred client, our supporters get the exceptional experience we expect and that we have effective performance management and cost structure to deliver to our goals

Qualification

Mass market fundraisingInspirational leadershipStrategic planningProject managementData analysisStakeholder managementDonor acquisitionSupporter retentionMS Office proficiencyEnglish proficiencyCommunication skillsAdaptabilityTeam management

Required

Minimum of a Bachelor Degree or equivalent experience, plus at least 15 years of relevant fundraising experience

Proven track record in developing, delivering ambitious mass market fundraising plans and leading high performance fundraising teams

A passion for fundraising and for the mission of the organization

Proven track record in inspirational leadership that has driven significant growth in individual giving

Demonstrated experience with driving high quality supporters through a range of donor acquisition channels such as F2F, Direct Mail, Digital, and Telemarketing

Experience in best-in-class supporter retention & development and engagement plans to improve engagement and loyalty

Strong skills and experience in developing and driving robust testing and optimizing programs

Strong project management skills with the ability to manage multiple complex projects simultaneously

Excellent analytical and problem-solving skills, with the ability to evaluate complex data and make strategic decisions

Outstanding written and verbal communication skills, capable of conveying information clearly and concisely to a range of stakeholders

Proficient in managing and engaging diverse stakeholders, building effective relationships, and facilitating discussions and decision-making

Skills in strategic planning and development, with a focus on long-term objectives and the ability to translate these into actionable plans

Demonstrates a high level of adaptability and responsiveness to changing circumstances and environmental conditions

Professional proficiency in MS Office suite

Professional proficiency in spoken and written English

Benefits

Flexible schedules and time off: Flexible schedules, generous PTO, 11 paid holidays plus 2 floating holidays and hybrid working opportunities

Health: Competitive health care, dental and vision coverage for you and your family

Family: A variety of paid leaves: caregiver, parental/adoption, critical child illness and fertility benefits

Employee Rewards Program: Annual merit increases and/or additional incentives for eligible employees

Retirement: A retirement savings plan with employer contributions (after one year)

Wellness: 15 safety and wellness days annually (if hired on or after July 1, safety and wellness days prorated to 8 days), mental health benefits and support through Calm and company-hosted events

Employee Assistance Program: free and confidential assessments, short-term counseling, referrals, and follow-up services

Learning & Growth: Access to internal and external learning & development opportunities and mentorships

Company

Save the Children US

Glassdoor3.9

Save the Children is the leading independent organization creating lasting change in the lives of children in need in the United States and around the world.

Founded in 1932

Fairfield, Connecticut, USA

1001-5000 employees