Fanatics · 3 months ago
PR & Communications Lead
95 Morton St, New York, NY, 10014, US
Full-time
Onsite
Senior Level
$135K/yr - $160K/yr
7+ years expFanatics Betting & Gaming is looking for a strategic PR & Communications Lead to manage day-to-day external communications efforts and drive positive brand perception. The role involves building relationships with media, crafting compelling messaging, and collaborating cross-functionally to align communication efforts with business objectives.
eSportsManufacturingRetailSporting GoodsSports
Responsibilities
Serve as the day-to-day communications lead for the business
Build and maintain strong relationships with key media – both traditional and social/digitally led outlets across sports, gaming, business, technology and lifestyle / entertainment sectors
Collaborate with additional in-house Fanatics PR leads and external partners to amplify the company's message and initiatives, including how Fanatics Betting & Gaming fits within the larger Fanatics ecosystem
Proactively seek opportunities for positive media coverage and respond effectively to inquiries
Craft clear and compelling written messaging to advance Fanatics Betting & Gaming’s company narrative and key developments
Sustain and enhance the company's reputation by proactively supporting reputation risk issues to minimize the impact on business success and build public trust
Manage media relations on reactive issues, including drafting statements / responses and providing background information
Remain acutely attuned to all forms of media coverage for initiative-taking planning
Support executive visibility programming, including securing speaking engagements, events, proactively managing opportunities, timelines, and more
Collaborate cross-functionally with Marketing, Legal, Customer Experience, and other key functions to align communication efforts with business objectives
Partner closely with internal communications to ensure cohesive messaging across the business
Regularly analyze and report on the impact of PR and communications strategies, making data-driven recommendations for improvement
Qualification
Required
7-9 years of public relations or communications experience
Excellent writing skills, including stellar grammar and creative approaches to external communications
Experience in media relations, executive visibility, issues/crisis management and improving challenging narratives
Demonstrated ability to manage complex issues and quickly shift priorities to managing day-to-day issues, while setting and meeting strict deadlines
Exceptional attention to detail while navigating a fast-paced, high-growth organization
Outstanding organizational skills, highly adept at prioritizing, multi-tasking and time management
Initiative-taker and independently motivated
Preferred
Experience in sports and gaming industries is highly preferred; working with tech press a plus
Benefits
In addition to the base and bonus, full-time employment, and more.
Company
Fanatics
Fanatics is a sports merchandise retailer that manufactures fan gear and jerseys across retail channels. It is a sub-organization of Kynetic.
10001+ employees
Funding
Current Stage
Late StageTotal Funding
$4.9BKey Investors
Clearlake Capital GroupNational Football LeagueAlameda Research
2022-12-06Private Equity· $700M
2022-03-02Private Equity· $1.5B
2022-01-01Series Unknown· $10M
Leadership Team
J
Joseph Bozich
Advisor to Chief Executive Officer
Michael Mahan
CEO
Recent News
Rochester Business Journal
2025-12-24
2025-12-24
Company data provided by crunchbase