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Real Chemistry · 4 days ago

starpower - Vice President, Consumer Health

New York, NY

Full-time

Hybrid

Director/Executive

$150K/yr - $190K/yr

10+ years exp

Real Chemistry is a global agency focused on transforming healthcare through scientific expertise and creativity. The Vice President of Consumer Health will lead brand storytelling efforts, develop media strategies, and serve as a senior advisor to clients, aiming to create impactful narratives in the consumer health space.

Health Care

Responsibilities

Lead the development and execution of breakthrough brand narratives across multiple consumer health clients—translating health insights into culturally relevant, consumer-first stories

Partner with internal teams (creative, strategy, starpower (influencer & culture), digital) to ensure storytelling is consistent and impactful across all brand touchpoints

Provide high-level writing support and creative oversight across campaigns, press materials, executive messaging, and brand manifestos

Build and maintain top-tier media relationships across health, consumer, & lifestyle categories

Oversee and support the development of media strategy, angles, pitching efforts, and interview preparation

Evaluate and evolve Real Chemistry & starpower’s approach to earned storytelling in health and wellness, ensuring alignment with influencer, social, and digital strategies

Serve as a senior client advisor on brand communications

Collaborate with influencer and social leads to ensure a seamless connection between influencer messaging and brand storytelling

Identify opportunities to layer storytelling across paid and earned strategies to maximize reach and relevance

Participate in new business development efforts, RFPs, and proactive pitch initiatives—crafting communication plans and narratives that set us apart

Author compelling pitch narratives, case studies, and decks showcasing our strategic storytelling expertise

Identify white space and emerging storytelling trends in the consumer health and wellness industries to inform future offerings

Serve as an internal and external thought leader on brand storytelling, communications, and narrative strategy in the consumer health space

Author regular thought leadership content, POVs, and trend reports tailored to consumer health, wellness, and lifestyle verticals

Represent Real Chemistry & starpower at relevant industry events, panels, and forums—establishing the agency as a leader in culturally connected communications

Qualification

Brand communicationsIntegrated storytellingMedia relationsConsumer health experienceLeadership in narrative craftingThought leadershipCross-functional collaborationProactiveResourcefulExceptional communicationOrganizational skills

Required

10+ years of experience in brand communications, integrated storytelling, or strategic comms - with experience in consumer health, wellness, or CPG brands

Deep understanding of the media landscape, earned-first strategy, and how to translate science-backed innovation into consumer relevance

Proven leadership in crafting high-impact narratives that live across PR, social, influencer, executive, and owned content channels

Strong relationships across health, consumer, and lifestyle media

Passionate about the health and wellness category with a pulse on emerging trends, cultural moments, and audience mindsets

Exceptional communicator and writer with the ability to guide clients and internal teams with clarity and conviction

Experience collaborating cross-functionally with creatives, strategists, influencers, and senior leadership

Entrepreneurial, collaborative, and energized by building new capabilities and offerings from the ground up