Lokar, Inc. · 4 months ago
Social Media & Digital Marketing Manager
Knoxville, TN
Full-time
Onsite
Mid LevelLokar, Inc. is searching for a Social Media & Digital Marketing Manager to lead their social channels and advertising campaigns. The role involves creating engaging content and driving growth through data-driven strategies while collaborating with internal teams to ensure consistent brand storytelling.
AutomotiveManufacturingProduct DesignSales
Responsibilities
Manage and grow all brand social media channels (Instagram, Facebook, YouTube, etc.)
Create original, engaging content—including videos, reels, and live content—that resonates with enthusiasts and customers alike
Plan and execute paid social media campaigns to boost conversions
Monitor analytics and adjust strategy to maximize ROI
Collaborate with internal teams (graphic design, website admins, marketing, and sales) to ensure consistent brand storytelling
Stay ahead of trends and bring fresh, creative ideas to the table
Qualification
Required
Proven experience in social media management and digital marketing
Strong video creation and editing skills (short-form, reels, YouTube-style content)
Creative flair with a sharp eye for design and storytelling
In-depth knowledge of advertising platforms (Meta Ads, Google Ads, TikTok Ads)
Ability to interpret analytics and adapt targeting strategies
Preferred
Passion for automotive culture a huge plus!
Company
Lokar, Inc.
Lokar Inc. is a leading manufacturer in the automotive aftermarket and has been manufacturing quality products exclusively in the U.S.
Founded in 1988
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Jeffrey Walls
Chief Strategy Officer
Recent News
Google Patent
2025-01-04
Google Patent
2025-01-04
Google Patent
2025-01-04
Company data provided by crunchbase