Luma Health · 4 months ago
Growth Marketing Manager
United States
Full-time
Remote
Mid, Senior Level
$110K/yr - $135K/yr
5+ years expLuma Health is a company focused on improving healthcare accessibility through technology. They are seeking a Growth Marketing Manager to design and manage an enterprise account-based growth system, ensuring effective pipeline creation and collaboration across teams.
AppsElectronic Health Record (EHR)Health CaremHealthSchedulingUnified Communications
Responsibilities
Co-design the enterprise ABM playbook
Targeting model
Account tiering
Buying group strategy
Plays by deal stage
Signal → action loops
Content + channel orchestration
Decide what motions exist, when they fire, for whom, and why
Turn the architecture into:
Real programs
Real plays
Real campaigns
Build multi-threaded, multi-channel motions using:
Sales
Content
Events
Exec programs
Partnerships
Direct mail
Community
Paid media
Own paid media in service of the ABM system
Account-based Linkedin
Retargeting
Nurture acceleration
Coverage for priority accounts
Manage and optimize paid campaigns that support ABM and broader demand generation efforts
Track campaign performance and ROI, ensuring every dollar spent drives measurable pipeline impact
Work with Demand Gen Manager to integrate paid programs into ongoing campaigns and nurture sequences
Be a thought partner to the Director of Demand Generation
Pressure test the system
Kill bad ideas early
Propose better architecture
Partner with cross-functional teams (Demand Gen, Product Marketing, Brand, Creative, Events, CM, Sales) to align messaging and campaigns
Work with our Linkedin Ad rep to measure success based on pipeline contribution, opportunity creation, and ARR growth, not vanity metrics
Share insights and optimize campaigns iteratively, balancing strategy and execution
Qualification
Required
5+ years in B2B demand generation, ABM, or growth marketing (SaaS experience preferred; healthcare experience a bonus)
Experience designing ABM campaigns and working closely with enterprise sales teams
Familiarity with paid media channels (LinkedIn, Google, retargeting, etc) and performance optimization
Strong analytical mindset; comfortable measuring campaign impact on pipeline and ARR
Highly collaborative with excellent project management and communication skills
Takes massive ownership to drive project strategy AND execution
Preferred
SaaS experience preferred; healthcare experience a bonus
Benefits
Competitive Health Benefits: Luma Health covers 99% of the employee and 85% of the dependent premium costs.
Work Life Balance
Flexible Time Off
Wellness Programs
Discounted Perks
401(k) and Company Equity
Company
Luma Health
Luma Health offers patient access, revenue cycle management, and patient relationship management.
51-200 employees
H1B Sponsorship
Luma Health has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (4)
2024 (2)
2023 (2)
2022 (7)
2021 (9)
Funding
Current Stage
Growth StageTotal Funding
$159.1MKey Investors
FTV CapitalPeakSpan CapitalU.S. Venture Partners
2021-11-23Series C· $130M
2019-08-27Series B· $16M
2018-05-22Series A· $6.33M
Leadership Team
Adnan Iqbal
Co-Founder & CEO
Aditya Bansod
Co-Founder & CTO
Recent News
Columbia West
2026-01-06
2025-11-25
2025-11-13
Company data provided by crunchbase