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Maplewood Senior Living · 4 months ago

Community Relations Director (Internal Sales Director)

Brewster, MA

Full-time

Onsite

Lead/Staff, Director/Executive

$60K/yr - $80K/yr

5+ years exp

Maplewood Senior Living is dedicated to enhancing the lives of its residents through service excellence and innovative programs. They are seeking a Community Relations Director responsible for achieving maximum occupancy and total revenue potential by attracting qualified prospects and managing the sales and marketing plan.

Health Care

Growth Opportunities

Responsibilities

Regularly meets the sales standards as set by the VP of Sales

Answers telephone inquiries, schedules visits, conducts tours and closes sales as per sales and marketing goals

Meets and greets visitors and tours prospects

Consistently uses all Maplewood sales tools

Ensures that the building shows a positive first impression, communicate issues to supervisor

Ensures model apartments are well appointed, clean, and neat

Ensures qualified leads are entered in YARDI

Cultivate leads and database, including written and oral communication

Ensure use of YARDI within community is timely and accurate

Ensures all lead sources are identified in the YARDI system

Ensures inquiry forms are always available at the front desk and provided to all managers

Works with the Executive Director to resolve any community presentation issues

Maintains or grows occupancy to maximum levels

Works collaboratively with department heads to emphasize the team’s role in sales and participation in the community sales & marketing plans

Monthly mystery shop results score above 80%

Plans and coordinates two lead generating events each month

Proactively identifies and pursues publicity opportunities

Coordinates new resident move-in process with support of management team, including all required paperwork, unit readiness, resident requests and welcome event

Meets monthly budget targets, with any variances to be discussed with the Executive Director

Provide monthly sales and/or customer service training to concierges and managers

Analyzes the strengths and weaknesses of the community compared to competitors and develops appropriate action steps to effectively sell against the competition

Identifies primary and secondary markets with appropriate sales strategies and tactics

Gathers YARDI reports for analysis and interpretation (to identify solutions)

Provide Manager on Duty weekend coverage as scheduled

Complete competitive market analysis data and maintains a detailed competitor comparative analysis (including rates, apartment sizes, services, and amenities) in February & August

Qualification

SalesMarketing experienceYARDI proficiencyCustomer service skillsMicrosoft Office SuiteProblem-solving abilityPublic relations skillsMulti-taskExperience working with seniorsCheerful personalityCreative approach