Lago ยท 3 months ago
Performance Marketing Manager (E-commerce)
United States
Full-time
Remote
Mid Level
$8/hr - $12/hrLago is a remote company seeking a Performance Marketing Manager focused on E-commerce. The role involves owning the strategy, execution, and optimization of paid media for their DTC business, with the goal of driving profitable customer acquisition and lifetime value.
Staffing & Recruiting
Responsibilities
Build and execute a full-funnel paid media strategy, aligned to revenue and margin goals
Manage forecasting, pacing, and daily optimizations to hit CAC, ROAS, and payback targets across portfolios and geos
Own account structure, bidding, audience strategy, and budget allocation; stand up experiments (A/B, incrementality) and scale winners
Lead creative testing loops (hooks, formats, landing pages); brief and iterate with the creative team to improve CTR/CVR and CPA
Oversee product feed health and merchandising (GMC, feed rules, promotions, PDP/LP hygiene)
Implement rigorous measurement (GA4, platform data, MMM/MTA signals where available) and maintain clean tracking via GTM/pixels/conversions APIs
Build weekly and monthly performance reporting with actionable insights; communicate tests, results, and next steps to stakeholders
Partner with Lifecycle/CRO to align paid acquisition with onsite conversion, retention, and LTV growth
Monitor competition, auctions, and platform changes; proactively identify new channels/betas to test
Manage agencies or freelancers as needed; enforce best practices and performance SLAs
Qualification
Required
Experience in performance marketing, specifically in e-commerce
Proven track record of managing paid media campaigns across search, shopping, and paid social
Strong analytical skills to manage budgets against CAC/ROAS targets
Ability to partner with creative, product, and analytics teams
Experience in building and executing full-funnel paid media strategies
Knowledge of forecasting, pacing, and daily optimizations
Experience in account structure, bidding, audience strategy, and budget allocation
Ability to lead creative testing loops and improve CTR/CVR and CPA
Experience overseeing product feed health and merchandising
Knowledge of measurement tools such as GA4, platform data, and MMM/MTA signals
Experience in building performance reporting with actionable insights
Ability to partner with Lifecycle/CRO teams for alignment on paid acquisition
Experience in monitoring competition and identifying new channels/betas
Ability to manage agencies or freelancers and enforce best practices
Company
Lago
Empowering global talent to create local impact, Hirelago.com connects businesses with top-tier outsourcing solutions, ensuring seamless integration of diverse skills for unparalleled results.
Founded in 2024
2-10 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase