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BenQ North America · 4 months ago

Marketing Specialist - Consumer Electronic Products

Plano, TX

Full-time

Onsite

Entry, Mid Level

2+ years exp

BenQ North America is an award-winning display solutions provider, and they are seeking a Marketing Specialist to manage relationships with influencers and media, design creative campaigns, and drive brand messaging initiatives. The role requires a strategic thinker with experience in campaign management, event coordination, and data analysis, preferably with a background in the gaming industry.

Consumer Electronics

Responsibilities

Develop, plan, and execute a comprehensive content strategy for all major social media platforms (Instagram, Facebook, X, and YouTube). Create and publish compelling content that aligns with brand messaging and business goals

Own and manage BenQ's social media content calendar, ensuring seamless coordination and consistency across all platforms and campaigns

Monitor key performance indicators (KPIs), analyze social media performance and trends, and leverage data to refine content strategy and maximize engagement. Prepare regular performance reports for key stakeholders

Proactively identify and capitalize on opportunities for agile marketing and community building to foster a loyal and engaged online community

Stay informed on the latest social media platform updates, emerging tools, and content trends to ensure BenQ remains at the forefront of social media best practices

Build relationships with media outlets and influencers, especially in the gaming and tech industries, to boost brand exposure and credibility

Develop and execute influencer marketing plans that effectively promote BenQ products to target audiences

Plan and manage branding message campaigns that resonate with the target audience, ensuring consistent and compelling messaging across channels

Collaborate with creative teams to develop engaging content that aligns with brand positioning and appeals to target segments

Organize and coordinate brand events, including gaming expos, tech shows, and community events, to increase brand visibility and drive customer engagement

Manage event logistics, partnerships, and promotions to ensure brand objectives and goals are aligned

Analyze campaign data and track performance metrics (reach, engagement, ROI) to evaluate the effectiveness of marketing strategies

Prepare regular performance reports with insights and recommendations to optimize future marketing initiatives

Collect and analyze data using Google Analytics 4 to identify trends and insights related to digital marketing campaigns on the website, including email marketing, CPC ads, organic search, and social media

Qualification

Campaign managementData analysisInfluencer managementEvent coordinationGoogle Analytics 4HubSpotGoogle Search ConsolePassion for gamingPassion for consumer techCommunicationOrganizational skillsCreative thinkingDetail-orientedStrategic thinkerCollaborative