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The Post and Courier · 3 months ago

New Business Development Account Executive

Florence, SC

Full-time

Hybrid

Entry, Mid Level

2+ years exp

The Post and Courier is seeking a dynamic Marketing Account Executive to join their Pee Dee team in Florence, SC. This role focuses on new business development and sales, specifically crafting and selling marketing solutions to local businesses while exceeding sales goals.

Information ServicesNewsPublishing

Responsibilities

Serve as outside salesperson for P&C Pee Dee, with primary duties of daily selling and account management primarily through outbound sales activity and in-person meetings

Conduct cold calls, discovery calls, in-person sales proposals, in-person client meetings, etc

Focus will be on acquisition of new business and/or long-term contracts

Champion our digital marketing solutions for clients, including but not limited to paid search, paid social, display, streaming TV, website development, email marketing and more

Continual prospecting of new business opportunities and developing relationship from introduction to fulfillment

Develop and maintain a strong knowledge of digital marketing capabilities, continually participating in trainings (company trainings and self-guided) and keep up with latest trends in the digital marketing space

Achieving assigned monthly sales goals through upselling, prospecting efforts and new business development

Participation in sales of specialized or targeted products, such as special sections, magazines, event sponsorships, etc

Growing number of active accounts within the assigned territory or client list

Share campaign reporting with digital marketing clients regularly

Increase financial investment per client over a period of time

Generate and follow-up on sales leads; identify key decision makers

Create comprehensive marketing proposals for prospective customers, with a focus in digital marketing solutions

Collaborate with product specialists in presenting needs-based solutions to clients

Work with staff designers to generate creative concepts and ensure message accuracy for advertising creative for respective clients

Track all prospecting efforts and sales in Hubspot CRM tool

Attend staff and sales team meetings as required

Represent The Post and Courier at company events or at community events and/or networking opportunities as needed

Assist in preparation and on-site execution of Post and Courier events in the Pee Dee

Advocate for The Post and Courier in Florence County and the Pee Dee, encouraging readers, community members and clients to subscribe to our journalism and support our brand in other ways

Perform other duties as requested by management