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Zip · 3 months ago

Senior Manager, Partnerships

San Francisco

Full-time

Onsite

Senior Level

$160K/yr - $200K/yr

Zip is a procurement platform that simplifies the process of buying software and services for enterprises. The Senior Manager, Partnerships will develop and execute a comprehensive marketing strategy to grow partner relationships, manage partner marketing programs, and drive revenue growth through strategic alliances.

ComplianceEnterprise Resource Planning (ERP)FinanceInformation TechnologyProcurementSoftware

Responsibilities

Develop and implement a global partner marketing strategy aligned with company objectives, sales strategy, and revenue targets

Identify and prioritize strategic partner relationships based on market opportunity and alignment with sales strategy and product roadmap

Work closely with sales, marketing, product, and business development teams to ensure a cohesive and integrated approach to building pipeline with and through the strategic partners identified

Design, launch, and manage comprehensive partner marketing programs, including co-marketing campaigns, joint value propositions, demand generation initiatives, and enablement materials with top tier focus partners

Develop and deliver compelling marketing content and collateral for partners, including presentations, case studies, sales playbooks, and training materials

Oversee the creation and execution of joint events, webinars, and other initiatives to drive partner engagement and lead generation

Oversee the development and delivery of partner enablement programs, sales playbooks, and joint go-to-market strategies to ensure partners are equipped for success

Ensure partners are well-versed in our product offerings, value propositions, and competitive differentiators

Facilitate knowledge sharing and best practices among partners via the Partner Portal and Zip Academy for Partners

Create and implement a comprehensive partner communication plan aligned with partner sales strategy

Develop and publish a variety of content, including email newsletters, presentations, webinars, and online content, tailored to Zip’s partner audience

Ensure Zip’s top tier partners are well represented at Zip hosted regional and global events by recommending and confirming their inclusion in sessions

Lead the efforts to secure sponsorships for major Zip hosted events in close collaboration with the Zip events team

Plan and execute prospect facing ancillary events with top partners at Zip hosted events

In close collaboration with Partner Sales leadership, define and articulate the long-term vision and strategy for our global partner programs, aligning them with the company's overall business objectives and revenue targets

Build and maintain strong executive-level relationships with key strategic partners, fostering deep collaboration and mutual success

Drive aggressive revenue growth through the partner ecosystem, establishing clear KPIs and ensuring the team is effectively executing against partner sourced opportunity targets

Establish robust operational processes, leverage partner relationship management (PRM) and learning management (LMS) platforms, and implement analytics to track program performance, optimize efficiency, and report on ROI to executive leadership

Collaborate with marketing operations and finance to manage budgets and track expenses effectively

Work closely with product marketing, content marketing, digital marketing, and corporate communications teams to ensure consistent messaging and integrated campaign execution

Partner with sales operations to ensure effective lead flow and reporting on the impact of field and partner marketing activities on sales pipeline and revenue

Build, mentor, and lead a high-performing partner marketing team over time; foster a collaborative and innovative team environment

Qualification

Partner marketing strategySaaS industry knowledgeRevenue growth strategiesPartner enablement programsCross-functional collaborationExecutive relationship buildingOperational excellenceTeam leadership