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Culver Franchising System, LLC · 3 months ago

Associate Director of Marketing - Media & Insights

Prairie du Sac, WI

Full-time

Hybrid

Mid, Senior Level

$100K/yr - $115K/yr

7+ years exp

Culver Franchising System, LLC is looking for a strategically minded Associate Director of Marketing – Media & Insights to play a pivotal role in shaping their brand. This leadership position blends creativity with analytics, overseeing the paid media strategy, guest research, and CRM initiatives to drive meaningful connections with guests.

Restaurants

Responsibilities

Overseeing the paid media strategy, guest research, and CRM initiatives to drive meaningful connections with guests

Qualification

Paid media strategyGuest researchCRM initiativesBrand Health toolsMarketing Mix ModelingPeople managementQuantitative insightsQualitative insightsAgency relationship management

Required

Has 7-9 years experience in leading large-scale budgets and paid media strategies, plus the development and execution of guest research and engagement initiatives, including at least 5 years in a people-management role

Possesses a Bachelor's degree in Marketing, Business or related field, or equivalent combination of education and experience

Has demonstrated success and experience interpreting quantitative and qualitative insights

Has proven experience managing agency relationships and teams

Has proficiency with programs and tools such as Brand Health or Marketing Mix Modeling, ideally

Is a demonstrated brand steward who works autonomously, with a self starter approach and is comfortable with ambiguity

Is a people-development focused manager taking pride and joy and developing their team members

Benefits

401(k)

401(k) matching

Dental insurance

Employee assistance program

Employee discount

Flexible schedule

Flexible spending account

Health insurance

Health savings account

Life insurance

Paid time off

Parental leave

Professional development assistance

Referral program

Retirement plan

Tuition reimbursement

Vision insurance

Company

Culver Franchising System, LLC

Glassdoor3.5

With strong, Midwestern family values and genuine hometown hospitality, Culver’s has proudly served its signature ButterBurgers and Fresh Frozen Custard since 1984.

Founded in 1984

Prairie du Sac, Wisconsin, US

51-200 employees