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Sega of America, Inc. · 8 hours ago

Digital Media Manager

Irvine, CA

Full-time

Hybrid

Senior Level

$95K/yr - $110K/yr

5+ years exp

Sega of America, Inc. is a prominent gaming company known for its popular titles. The Digital Media Manager will lead strategy and execution of paid media and influencer marketing campaigns for SEGA’s PC and console games, collaborating with various internal teams and external agencies to maximize campaign effectiveness.

PC GamesPublishingVideoVideo Games

H1B Sponsor Likely

Responsibilities

Develop accurate and effective media plans designed to drive highly targeted, high frequency conversion campaigns for SEGA’s console, and PC games

Manage awareness and conversion campaigns, testing a variety of traffic sources and targeting refinements with the goal of driving purchase intent, traffic to sega.com and maximizing return on investment

Coordinate assets and QA within our external agency and internal teams to ensure edits and adjustments are made to specification

Ensure that campaign KPIs are met and provide a detailed interpretation of performance data, identifying new opportunities

Create and run AB tests and be able to interpret and represent data to wider team members

Analyze campaign and research data and present findings to brand marketing teams and executives

Ensure games and campaigns are tagged and tracked correctly, defining event goals associated with conversion objectives and support product marketing teams during implementation

Lead the measurement and analysis of media campaign performance and ensure campaign optimization is happening in an on-going basis

Manage SEGA’s media agency of record and influencer agencies while maintaining point of contact for conversion and media campaigns

Performs other duties as assigned

Working in-office is an essential function of this position. This requirement of face-to-face interaction is in place to ensure effective supervision, collaboration, and teamwork. In-office attendance is required for the following reasons: For effective supervision of employees and our work product, which includes ensuring all employees have necessary oversight of their work and access to supervisory assistance, which includes meetings to review work product, deadlines, and status. To foster communication and collaboration among team members, which includes the following: allowing for spontaneous brainstorming sessions and exchanges of ideas, quick access to team members to enable collaborative problem-solving, and stronger cohesion among co-workers and within teams. To enhance the sharing of information necessary to effective job performance and product creation. To enhance understanding of our stakeholders’ work and business needs, facilitate a more seamless and organic workflow, and ultimately increase efficiency and successful outcomes

Qualification

Digital marketing experienceMedia planningPerformance marketingAnalytical skillsGame marketing knowledgeData analysisSocial media platformsProject managementCommunication skillsDetail-orientedTime managementSelf-motivated

Required

5+ years' experience in digital marketing with a focus on media planning

Hands on experiencing directly planning and managing digital paid media campaigns and presenting media plan and findings in a concise fashion

Knowledgeable with game marketing, specifically catalog marketing and eCommerce with an emphasis on performance marketing driving to digital storefronts

Expert in digital, programmatic, paid search, and social media platforms. Advanced knowledge in Amazon, Google, Meta, and Tik Tok required

Deep understanding of how to use media to drive awareness and conversions of console and PC gaming brands

Knowledge of directly using industry planning and research tools such as Kantar, ComScore, GWI, and Nielsen

Intellectually curious with strong analytical skills, including demonstrated ability of performing complex data analysis and building data-driven reports

Experience of working with development teams and media outlets to properly implement and test analytics tracking

Experience working with audience builders to run retargeting campaigns

Strong project management skills and ability to multi-task in a fast-paced environment under tight deadlines

Ability to analyze, draft, and share presentations to the executive team in a clear and effective manner

Self-motivated, revenue driven and passionate about supporting SEGA in the online games space

Outstanding oral, written and multi-cultural communication skills

Must be detail oriented, possess good time management as well as business process management skills and be able to prioritize in a changing environment

Ability to travel. This position requires occasional day and overnight trips away from the traditional business setting

Active player of PC and console games, able to understand the perspective of both casual, mid-core and even hard-core gamer

Company

Sega of America, Inc.

SEGA of America, Inc.

Founded in 1960

Irvine, California, USA

201-500 employees

http://www.sega.com

H1B Sponsorship

Sega of America, Inc. has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (4)

2023 (3)

2022 (1)