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Fanatics · 1 day ago

Sr Manager, Media Analytics

New York, NY

Full-time

Hybrid

Senior Level

$170K/yr - $200K/yr

7+ years exp

Fanatics is building a leading global digital sports platform, and they are seeking a Sr. Manager, Media Analytics to lead measurement, reporting, and insights for multi-channel media investments. This role involves developing measurement frameworks, building performance dashboards, and collaborating with teams to optimize media spend and drive smarter investment decisions.

eSportsManufacturingRetailSporting GoodsSports

Responsibilities

Own media analytics reporting: Develop and lead measurement frameworks across all paid channels (including digital, programmatic, social, search, affiliate, and offline media)

Build performance dashboards: Create dynamic dashboards and tools to monitor key KPIs like CPA, ROAS, LTV, and payback by channel, campaign, and audience

Work with teams to optimize spend: Partner closely with the Media team to identify under- and over-performing campaigns and make real-time recommendations to reallocate budgets

Attribution & incrementality: Develop and refine attribution models and work with partners to design incrementality tests that inform investment decisions

Partner on forecasting: Work with Finance, Data Science, and Marketing teams to build and maintain performance forecasts tied to customer acquisition, NGR, and long-term retention

Surface actionable insights: Transform complex data into clear, compelling stories and next steps for executives and cross-functional stakeholders

Champion experimentation: Promote a culture of test-and-learn across media, ensuring we’re always improving creative, targeting, and investment strategies

Qualification

Marketing analyticsMulti-channel measurementAttribution methodologiesAdvanced SQLBI tools LookerBI tools TableauLTV analysisCommunicationCollaborative mindset

Required

7+ years of experience in marketing analytics, media analytics, or growth analytics, ideally in sports betting, gaming, or high-growth consumer tech environments

Expertise in multi-channel marketing measurement, including digital and offline channels, attribution methodologies, and incrementality testing

Advanced SQL skills; familiarity with BI tools like Looker or Tableau; bonus for Python/R experience

Strong understanding of LTV, cohort analysis, and how to tie marketing activities to downstream revenue and retention

Excellent communication skills, with a track record of influencing marketing and business strategy through data

Collaborative mindset and excitement to work cross-functionally with marketing, finance, product, and data teams