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Red Antler · 3 months ago

Lifecycle Marketing Account Manager

United States

Full-time

Remote

Entry, Mid Level

2+ years exp

Red Antler is a creative performance marketing partner, and they are seeking a Lifecycle Marketing Account Manager to develop and execute lifecycle marketing strategies for direct-to-consumer clients. This role involves managing client relationships, overseeing the creation and execution of marketing deliverables, and collaborating with internal teams to drive customer engagement and revenue growth.

AdvertisingBrand MarketingGraphic DesignIndustrial DesignProduct DesignWeb Design

Responsibilities

Own multiple client relationships as the main point of contact for Fat Earth

Report on statuses of deliverable production, performance, and planning with clients regularly

Manage the conception of deliverables to completion, including but not limited to building monthly content calendars, creating deliverable strategies, briefing deliverables to creative teams, defining sending strategy and infrastructure, conducting A/B tests and implementing learnings, building and optimizing automated customer journeys, building out campaigns, creating segments, scheduling, and driving overall channel success

Outline strategy that supports Graphic Designers and Copywriters in building beautiful, effective, and high-performing deliverables

Communicate clearly and proactively with both internal team members and external clients to move projects forward and implement account improvements

Monitor account performance and provide consistent status and strategy updates to clients to drive growth per their business objectives and KPIs

Partner and collaborate with the larger Lifecycle Marketing team, as well as Paid Media and Creative teams, to provide additional support as needed, ensure deadlines are met, and manage inputs from a variety of stakeholders

Step in as needed across all client accounts to fill gaps, including briefing, building email templates, setting up segments, scheduling emails, troubleshooting issues in ESPs, and QA

Operate within the agency project management software, ClickUp, to manage timelines, work inputs, and track progress

Monitor industry trends and lead experimentation with new channels and tactics