Lago ยท 3 months ago
Performance Marketing Manager - E-commerce (OFF)
United States
Full-time
Remote
Mid LevelLago is a remote company seeking a Performance Marketing Manager specializing in E-commerce. The role involves owning the strategy, execution, and optimization of paid media campaigns to drive customer acquisition and maximize lifetime value.
Staffing & Recruiting
Responsibilities
Build and execute a full-funnel paid media strategy, aligned to revenue and margin goals
Manage forecasting, pacing, and daily optimizations to hit CAC, ROAS, and payback targets across portfolios and geos
Own account structure, bidding, audience strategy, and budget allocation; stand up experiments (A/B, incrementality) and scale winners
Lead creative testing loops (hooks, formats, landing pages); brief and iterate with the creative team to improve CTR/CVR and CPA
Oversee product feed health and merchandising (GMC, feed rules, promotions, PDP/LP hygiene)
Implement rigorous measurement (GA4, platform data, MMM/MTA signals where available) and maintain clean tracking via GTM/pixels/conversions APIs
Build weekly and monthly performance reporting with actionable insights; communicate tests, results, and next steps to stakeholders
Partner with Lifecycle/CRO to align paid acquisition with onsite conversion, retention, and LTV growth
Monitor competition, auctions, and platform changes; proactively identify new channels/betas to test
Manage agencies or freelancers as needed; enforce best practices and performance SLAs
Qualification
Required
Own the strategy, execution, and optimization of paid media for our DTC business, driving profitable customer acquisition and lifetime value
Plan and run performance campaigns across search, shopping, and paid social
Manage budgets against CAC/ROAS targets
Partner with creative, product, and analytics
Turn insights into scalable growth
Build and execute a full-funnel paid media strategy, aligned to revenue and margin goals
Manage forecasting, pacing, and daily optimizations to hit CAC, ROAS, and payback targets across portfolios and geos
Own account structure, bidding, audience strategy, and budget allocation
Stand up experiments (A/B, incrementality) and scale winners
Lead creative testing loops (hooks, formats, landing pages)
Brief and iterate with the creative team to improve CTR/CVR and CPA
Oversee product feed health and merchandising (GMC, feed rules, promotions, PDP/LP hygiene)
Implement rigorous measurement (GA4, platform data, MMM/MTA signals where available)
Maintain clean tracking via GTM/pixels/conversions APIs
Build weekly and monthly performance reporting with actionable insights
Communicate tests, results, and next steps to stakeholders
Partner with Lifecycle/CRO to align paid acquisition with onsite conversion, retention, and LTV growth
Monitor competition, auctions, and platform changes
Proactively identify new channels/betas to test
Manage agencies or freelancers as needed
Enforce best practices and performance SLAs
Company
Lago
Empowering global talent to create local impact, Hirelago.com connects businesses with top-tier outsourcing solutions, ensuring seamless integration of diverse skills for unparalleled results.
Founded in 2024
2-10 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase