Credible · 1 day ago
VP Marketing
United States
Full-time
Remote
Senior Level, Lead/Staff
$196K/yr - $260K/yr
10+ years expCredible is a marketplace that enables users to compare personalized rates for loans and insurance. They are seeking a VP of Marketing to lead their customer acquisition efforts across various marketing channels, driving growth and brand engagement while collaborating with cross-functional teams.
Consumer LendingCreditFinanceFinancial ServicesMarketplace
Responsibilities
Lead and optimize a multi-brand marketing strategy spanning Credible’s owned properties and our strategic media publisher partner network
Own and lead Credible’s multi-channel marketing strategy, spanning Paid Search, Paid Social, Programmatic, Display, SEO, Content, and Lifecycle marketing
Scale acquisition campaigns across Google Ads, Bing Ads, Meta, and emerging paid media platforms, while building long-term organic visibility through SEO and content excellence
Lead a data-driven Lifecycle Marketing program that leverages segmentation, behavioral insights, and automation to deliver the right message at the right time, maximizing customer life-time-value (LTV) and satisfaction
Collaborate with Credible’s Business Development team to maximize economics, reach, unlock new distribution channels, and dominate share-of-voice in competitive categories
Own budgeting and P&L accountability—set ambitious but achievable goals for revenue, profit, CAC, LTV, traffic, and ROI, and ensure disciplined execution against them
Build and scale high-performing Paid, Organic, and Lifecycle teams, empowering leaders while ensuring alignment across channels
Conduct market sizing and ROI modeling to prioritize opportunities, balancing immediate revenue impact with sustainable brand authority
Establish clear measurement frameworks, tracking both leading indicators and long-term outcomes to guide decisions and optimize spend
Foster a culture of experimentation—using data, insights, and testing to continuously refine acquisition and engagement strategies
Stay at the forefront of ad tech, analytics, content optimization, and performance marketing best practices to keep Credible ahead of the curve
Qualification
Required
10+ years of experience in marketing, with senior leadership across Paid Media, Organic Marketing, and Lifecycle Marketing
Proven track record of building and executing large-scale acquisition strategies with measurable ROI
Experience leading cross-functional marketing teams, spanning Performance, Organic, and Lifecycle
Strong background in budget ownership, P&L accountability, and revenue forecasting
Demonstrated success in working with external partners and publishers; media industry or financial services experience a plus
5+ years of people management, with a passion for coaching and scaling teams
Benefits
Annual discretionary bonus
Medical/dental/vision
Insurance
401(k) plan
Paid time off
Other benefits in accordance with applicable plan documents
Company
Credible
Credible is a multi-lender marketplace that allows borrowers to receive competitive loan offers from its vetted lenders.
201-500 employees
H1B Sponsorship
Credible has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (8)
2024 (7)
2023 (20)
2022 (12)
2021 (11)
2020 (7)
Funding
Current Stage
Public CompanyTotal Funding
$25.8MKey Investors
Martis CapitalRegal Funds ManagementSoul Htite
2019-09-05Post Ipo Equity
2019-08-05Acquired
2017-12-08IPO
Leadership Team
Stephen Dash
Founder & Chief Executive Officer
Jereme Albin
Chief Operating Officer
Recent News
2025-10-31
FOXBusiness.com
2025-09-23
2025-03-28
Company data provided by crunchbase