General Mills · 5 hours ago
Brand Manager
Minneapolis, MN
Full-time
Hybrid
Senior Level, Lead/Staff
$107K/yr - $178K/yr
8+ years expGeneral Mills is a company driven by a passion for innovation and a commitment to its brands. As a Brand Manager, you will lead strategy and manage iconic brands, driving growth through demand generation and cross-functional team leadership.
Food and BeverageFood ProcessingManufacturingSnack FoodWholesale
Responsibilities
Build Brands: Lead purpose-driven brand and channel strategies rooted in deep consumer insights and cultural understanding. Develop and execute integrated marketing plans across media, content, innovation, and retail, driving both long-term brand equity and short-term demand
Run the Business: Own P&L performance and deliver growth through strategic choices across pricing, promotion, innovation, margin, and distribution. Lead annual and long-range planning, forecasting, and business performance analysis. Navigate complex cross-functional relationships to deliver cohesive results
Lead Teams: Act as a collaborative leader, guiding cross-functional teams through ambiguity to achieve alignment and execution. Coach and develop Associate Brand Managers and early-career talent, fostering a high-performing and accountable team environment
Qualification
Required
Bachelor's degree in Marketing, Finance, Business, or related field
8+ years of progressive experience in Brand Management, Marketing, Consulting, or Strategy
Brand Management experience
Proven experience leading teams including direct team management experience preferred. Cross-functional team leadership experience also considered
Proven experience managing a business in a matrixed environment
Strong commercial and strategic acumen, with experience owning a P&L
Exceptional communication and influencing skills; ability to clearly articulate complex ideas to diverse audiences
Ability to lead through ambiguity and operate with independence
Preferred
MBA
CPG, Fast-Moving Consumer Goods, Food and Beverage, Pet, or Pet Food industry experience
Track record of coaching and developing talent
Experience with customer-facing strategies and external partnerships
Benefits
Health benefits
Retirement and financial wellbeing
Time off programs
Wellbeing support
Perks
Annual incentive program
Company
General Mills
General Mills is a food company that manufactures and markets branded consumer foods.
10001+ employees
H1B Sponsorship
General Mills has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (19)
2024 (27)
2023 (26)
2022 (29)
2021 (21)
2020 (31)
Funding
Current Stage
Public CompanyTotal Funding
$2.7B2024-10-15Post Ipo Debt· $2.7B
1928-11-30IPO
Leadership Team
Asheesh Saksena
Chief Growth Officer
Jacqueline R. Williams Roll
Chief Human Resources Officer
Recent News
Morningstar.com
2025-12-22
Company data provided by crunchbase