Universal Music Group · 3 months ago
CDP Platform Support Analyst
Santa Monica, CA
Full-time
Onsite
Senior Level, Lead/Staff
$136K/yr - $151K/yr
8+ years expUniversal Music Group is the world’s leading music company, committed to artistry, innovation, and entrepreneurship. The CDP Platform Support Analyst will drive customer data solutions, collaborating with marketing and tech teams to unify customer data and enhance audience engagement through advanced analytics and AI-driven insights.
Audio Recording and ProductionMedia and EntertainmentMusicPublishing
Responsibilities
Build and optimize audience segments, automation workflows, and campaign triggers for omni-channel engagement
Collaborate with business stakeholders and engineering to deliver complex data integrations and ensure solutions unlock real value
Apply AI/ML models and advanced analytics for predictive segmentation, personalization, and next-best-action strategies
Support data governance, privacy, data quality, and performance best practices across all customer data flows
Help with analysis and design of customer-centric data solutions using CDP platforms (Treasure Data)
Help with the refinement of complex data solutions; monitor performance and platform usage; and continuously find opportunities to refine data pipelines and segment performance
Stay at the forefront of CDP trends, marketing technology, and emerging data strategies
Develop use cases, training materials, and templates to help users and stakeholders unlock value and efficiencies through the CDP
Qualification
Required
8+ years of experience in data solutions, data platforms, or MarTech, with at least 3+ years working hands-on with Customer Data Platforms
Familiarity with key CDP platforms (e.g., Segment, Treasure Data, Salesforce CDP, Adobe Real-Time CDP, BlueConic) and cross-channel campaign execution tools
Strong background in data-driven marketing technologies, including CDPs, CRMs, campaign orchestration platforms, and analytics solutions
Proven expertise in designing and delivering audience segmentation, campaign automation, and personalized experiences using CDP data
Experience with AI/ML applications in segmentation, churn prediction, recommendation systems, or personalization
Strong communicator with a passion for innovation and teamwork in a creative setting
Bachelor's in Computer Science, Data Science, or Marketing Tech, or equivalent experience
Benefits
Comprehensive medical, dental, vision, and FSA options, as well as:
100% coverage for out-patient mental health services
Wellbeing reimbursements for fitness classes, spa treatments, meal services, travel, and so much more (up to $720/year)
A lifetime fertility support allowance of $30,000 to plan participants
Student Loan Repayment Assistance and Tuition Reimbursement
100% immediately vested 401(k) match on the first 5% of your contribution on eligible compensation
Flexible Paid Time Off (PTO) for exempt employees
3-weeks PTO for non-exempt employees
2-weeks paid Winter Break
10 Company Holidays (including Juneteenth and Wellbeing Day)
Summer Fridays (between Memorial Day and Labor Day)
Generous paid parental leave for every type of parent
Company
Universal Music Group
Universal Music Group is a music-based entertainment company that offers music recording, publishing, and merchandising services worldwide. It is a sub-organization of Leviy Publishing.
10001+ employees
H1B Sponsorship
Universal Music Group has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (19)
2024 (24)
2023 (14)
2022 (22)
2021 (18)
2020 (19)
Funding
Current Stage
Public CompanyTotal Funding
$8.65BKey Investors
William AckmanTencent
2023-06-06Post Ipo Debt· $802.31M
2021-09-21IPO
2021-06-21Secondary Market· $4.17B
Leadership Team
Devraj Sanyal
Chairman & CEO, Universal Music Group, India & South Asia; SVP Strategy "AMEA"
Timothy Xu
Chairman and CEO
Recent News
Digital Music News
2026-01-24
Digital Music News
2026-01-23
Company data provided by crunchbase