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7-Eleven · 2 weeks ago

Senior CRM Digital Analyst - Skipcart

Irving, TX

Full-time

Onsite

Mid, Senior Level

1+ years exp

7-Eleven, Inc. is an iconic brand with a rich history and is currently on a mission to contemporize its brand. The Senior CRM Digital Analyst will lead data-driven strategies to improve engagement and retention of gig-economy delivery drivers, focusing on CRM campaign execution, driver segmentation, and performance analysis.

Food and BeverageRetail

No H1B

Responsibilities

Analyze & Optimize: Use SQL and visualization tools to uncover insights from driver behavior and campaign performance

Segment & Personalize: Build and refine driver segmentation strategies to tailor messaging and incentives

Test & Learn: Design A/B tests and iterate CRM campaigns across Email, SMS, Push, and in-app channels

Drive Retention: Develop strategies to improve driver satisfaction and long-term engagement

Collaborate Cross-Functionally: Work with Product, and Ops to align CRM efforts with broader business goals

Own Execution: Launch and monitor CRM campaigns end-to-end, from ideation to reporting

Bring Best Practices: Establish CRM frameworks and playbooks from prior experience to uplevel our approach

Qualification

SQLCRM platformsMulti-channel campaign executionPython scriptingStakeholder managementProactiveSelf-directedCommunication

Required

Bachelor's Degree

1–2 years in consulting or equivalent high-performance analytical role or 1–2 years in a B2C startup, ideally focused on CRM, lifecycle marketing, or growth

Strong SQL skills and comfort working with large datasets

Experience with CRM platforms and multi-channel campaign execution

Proactive, self-directed, and biased toward action

Ability to thrive without a dedicated CRM lead—comfortable learning and applying best practices independently

Excellent communication skills and stakeholder management