Apply on Employer Site

WISC-TV · 4 months ago

Digital & Connected TV Sales Executive – Kennewick, WA, Apple Valley News Now (ABC) TV / Phase 3 Digital

Yakima, WA

Full-time

Onsite

Mid Level

$45K/yr - $150K/yr

WISC-TV is seeking a Digital & Connected TV Sales Executive to join their innovative team at Apple Valley News Now and Phase 3 Digital. The role focuses on driving revenue through digital ad solutions, including OTT/CTV and programmatic display, while incorporating traditional television into campaigns to meet clients' goals.

Broadcasting

Responsibilities

Lead with digital: build strategic, data-driven campaigns across CTV, OTT, streaming audio, programmatic, and social platforms

Identify new prospects and present forward-thinking marketing strategies tailored to their digital goals

Collaborate with internal teams to deliver impactful campaigns and optimize client results

Maintain a working knowledge of linear TV offerings to supplement digital campaigns when appropriate

Stay current with trends in digital advertising and streaming technology

Consistently meet and exceed digital revenue goals

Qualification

Digital advertising salesCTV/OTT experienceCampaign strategyDigital metrics understandingConsultative selling skillsYakima/Tri-Cities marketTraditional TV advertising experienceCommunication skillsStorytelling skills

Required

Demonstrated success in digital advertising sales, particularly CTV/OTT and streaming media

Deep understanding of digital metrics, targeting, attribution, and campaign strategy

Strong communication, storytelling, and consultative selling skills

Comfort working in a fast-paced, evolving media landscape

Preferred

Familiarity with the Yakima/Tri-Cities market is a plus

Experience with traditional TV advertising is welcome, but not required

Benefits

High-earning potential with uncapped commissions

Monthly allowances for cell phone and gas

Full benefits package including medical, dental, vision, and life insurance

Paid time off, holidays, and 401(k) with company match

Supportive culture with ongoing digital sales training and career development

Company

WISC-TV

WISC-TV is a TV station operating in Madison and Southern Wisconsin.

Founded in 1956

Madison, Wisconsin, USA

51-200 employees

http://channel3000.com

Funding

Current Stage

Growth Stage

Recent News

TVTechnology

VP and GM Lyle Banks To Retire From WISC-TV at Year-End

2024-11-20

Company data provided by crunchbase