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Parento · 2 hours ago

Digital Performance Marketing Manager

United States

Full-time

Remote

Senior Level

5+ years exp

Parento is the first provider for paid parental leave, offering a holistic program to support working parents. The Digital Performance Marketing Manager will drive growth through managing digital campaigns, optimizing performance, and collaborating with the marketing team to create compelling ad content.

Financial ServicesHuman ResourcesInsurance

Responsibilities

Ideate, monitor, manage and update digital campaigns for paid search (specifically Google Ads) and paid social (Meta, LinkedIn, etc) and their performance and assets, including landing pages, ad creatives, and email sequences

Work with the marketing team to write compelling ad copy and partner on creative assets

Take full ownership of pacing, reporting, and performance for campaigns with thoughtful strategy and clear measurable objectives, set collaboratively by marketing and sales

Continuously monitor campaign health, performing routine optimizations to drive higher CTR, reduce CPA, and increase ROAS or other set goals (e.g. brand awareness, etc)

Strong understanding of the B2B sales cycle and experiencing scaling customer acquisition

Proactively identify key trends, insights, and opportunities to maximize reach by platform

Conduct A/B testing and other experiments with strong attention to detail to improve ad creative, landing pages, website copy, and overall campaign efficacy

Proactively bring new ideas and opportunities to the table for B2B growth

Identify and evaluate new performance marketing tools and tech