Granted · 2 days ago
Founding Growth Marketer
New York, NY
Full-time
Hybrid
Entry, Mid Level
2+ years expGranted is a seed-stage company focused on simplifying the US healthcare system. They are seeking a Founding Growth Marketer to drive acquisition efforts and develop impactful campaigns while partnering closely with various teams to understand user needs and refine messaging.
Artificial Intelligence (AI)Consumer SoftwareFinTechHealth Care
Responsibilities
Own day-to-day acquisition execution
Own the creative iteration, testing, and optimization of our paid acquisition efforts in partnership with our Growth PM and external agency. You will help keep campaigns fresh, spot issues early, and push new ideas into market quickly
Develop high-impact campaigns and storytelling
Come up with new concepts, angles, and messages that speak to real people navigating healthcare. Write copy, propose creative variations, and shape simple landing pages and narratives that build trust and drive action. You will help influence how our voice and tone evolve as we learn more about our users
Test, learn, and scale what works
Use dashboards and reports to understand what is happening in the funnel. When something spikes or drops, you help figure out why and what to try next. You are not building BI tools, you are using data to guide creative and strategic decisions
Partner cross-functionally to drive growth
Work closely with our Growth PM, Product team, and Partnerships and GTM team to translate product changes, user insights, and distribution opportunities into acquisition experiments and external-facing assets
Learn deeply about our users and segments
Explore different audiences and hypotheses, from pregnancy segments to chronic conditions to anyone trying to navigate insurance. Use what you learn to refine messaging, creative concepts, and experiments
Report on outcomes and learnings
Track what is in flight, what is working, and what is not. Share learnings clearly with the team so we can double down on what works and move on quickly from what does not
Move fast in ambiguity
Operate comfortably in a fast-moving, early-stage environment where priorities shift and clarity is earned through action. You enjoy figuring things out, making progress without perfect information, and learning by shipping
Qualification
Required
You have 2 to 5 years of experience in B2C growth, marketing, content, or creative experimentation at a startup or consumer brand
You have operated multiple acquisition channels, e.g. Meta, TikTok, SEO, or lifecycle. You know how creative, targeting, and messaging influence performance
Your resume includes metrics. You can talk about experiments you ran or clear impact from your work
You enjoy creative problem solving. You like writing copy, shaping simple assets, and pulling ideas from culture and real user behavior
You can read basic funnel data with confidence. You know how to look at dashboards and interpret what is happening
You bring strong consumer empathy. You think about what users are feeling and what motivates them
You move quickly and learn by doing. You enjoy early stage environments where ideas can be tested and iterated on fast
You work well with external partners. You can give direction, review deliverables, and keep a team aligned to your goals
You can flex into brand thinking. You care about how a company shows up emotionally and visually, even if you are not a brand specialist
You want a role where you get to do the work. This is a hands on role
You are excited about improving healthcare and building trust in a sensitive category
Company
Granted
Healthcare in the U.S. is broken - complex, confusing, and often unfair.
11-50 employees
Funding
Current Stage
Early StageTotal Funding
$16.25MKey Investors
Red Sea Ventures
2024-07-23Seed· $16.25M
2023-08-01Pre Seed
Recent News
2024-10-21
Company data provided by crunchbase