Apply on Employer Site

Wasserman · 4 months ago

Freelance Associate Director, Creative Strategy

Brooklyn, NY

Part-time

Onsite

Mid, Senior Level

5+ years exp

Wasserman operates at the intersection of sports, music, entertainment, and culture, serving various brands and properties globally. They are seeking a Freelance Associate Director of Creative Strategy who will be responsible for bridging data and creative insights to produce innovative work that aligns with brand strategies and drives business growth.

AdvertisingMarketingSocial MediaSports

Growth Opportunities

Responsibilities

Creative Brief development. Distilling the key information from consumer, category, culture, and company into one brief that acts as a springboard for great ideas

Partnering with Account leads to transforming client briefs into strong creative briefs; taking research, information, and insights and distilling them down into a singular strategic idea for creative teams to operate from

Idea enhancement: you can spot a great creative idea from a rough sketch, and you understand how to nurture that idea and make it fit with strategy

Proactively keep up to date with innovations and interesting movements in the tech and media space, identifying opportunities for learning and sharing with our clients and prospects. This includes developing a deep understanding of the media habits of today’s Gen Z and Millennial consumers

Ideas that push the envelope should push your presentation skills. A winning combination of confidence and intelligence will help you sell great work internally and to clients

Develop opportunities for proactive brand and communication strategy workshops to evolve client thinking, brand positioning/purpose and align on business/campaign goals

Stay involved in and help guide creative ideation and concepts throughout the process, ensuring that we produce breakthrough work that drives our client's businesses forward

Understand the landscape for the client’s business/sector as well as the industry contexts for their investments and their brand values, direction, and big picture objectives

Monitor ongoing creative trends within sports, entertainment, lifestyle and in culture, to offer relevant creative recommendations

Champion collaborative approach. Help the agency work more closely with the client and encourage your team to build relationships with account handlers

Think daily about business development and new revenue opportunities with existing and potential clients. Contribute to new client pitches and play a role in responding to RFPs

Qualification

Creative Brief developmentBrand strategyAnalytical skillsAdobe Creative SuiteCommunication skillsMulti-taskingKnowledge in sportsKnowledge in musicKnowledge in entertainmentInterpersonal skillsAttention to detail

Required

5-7+ years relevant experience with minimum of 2 years of strategy work at an agency or inside an organization

Proven skills required to create, maintain and enhance customer relationships

Innate curiosity, proactive thinking and ability to think creatively when planning strategy, taking into account client objectives, key insights, and practical parameters

Well-developed analytical and problem-solving skills

Possess exceptional communication skills, both orally and in writing

Superior interpersonal skills and the ability to create a rapport with people

Strong attention to detail and highly organized

Must be able to multi-task and be flexible enough to react under stressful circumstances

Prior experience and/or knowledge in sports, music, and entertainment are beneficial

Proficiency with Adobe Creative Suite, PowerPoint, Keynote