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Sentry · 1 day ago

Lead Product Marketing Manager, AI

San Francisco, CA

Full-time

Hybrid

Senior Level, Lead/Staff

$200K/yr - $215K/yr

5+ years exp

Sentry is on a mission to help developers write better software faster, and they are seeking a Lead Product Marketing Manager for AI to own the go-to-market strategy for their AI-powered products. This role involves shaping product messaging and campaigns for developers working on AI systems, driving adoption, and crafting technically accurate communications.

Application Performance ManagementDeveloper ToolsReal TimeWeb Apps

Growth Opportunities

Responsibilities

Lead the product marketing strategy for Seer, Sentry’s AI observability and agent debugging tool—helping developers understand, test, and trust what their AI agents are doing

Drive adoption of Sentry’s AI-powered features, from issue triage and summaries to suggestions and code fixes

Build campaigns and content for AI-native teams—startups shipping new LLM products, platform teams scaling agent infrastructure, and engineers responsible for reliability in AI-driven apps

Be the voice of the AI builder. Understand how and where their systems fail, and how Sentry can help—from fine-tuning through debugging in production

Craft sharp, technically accurate messaging that speaks to developers, ML engineers, and platform teams—grounded in real-world pain, not fluff

Ride shotgun with Sales Engineers and Solutions Architects to develop enablement, playbooks, and content that help teams adopt Seer and understand why agent observability even matters

Plan and coordinate launches for Seer and other AI features across multiple channels, making Sentry impossible to ignore in the AI observability space

Continue the momentum with use-case content, customer stories, and lifecycle campaigns that drive usage and expansion

Keep a third eye on agent frameworks, LLM development trends, and AI tooling gaps. Use those insights to influence roadmap, messaging, and market position

Get cozy with PMs, EMs, Biz Ops, Sales, and Customer Success to align on product priorities and create feedback loops that keep us close to what AI teams really need

Qualification

Product marketingTechnical product launchAI/ML workflowsDeveloper relationsClear messagingWritten communicationVerbal communicationCross-functional collaboration

Required

5+ years in product marketing with a proven track record of launching and growing technical products

Experience marketing to software engineers or machine learning teams

Familiarity with agents, LLM stacks, or AI/ML workflows is a strong bonus

Ability to distill complexity into clear messaging, prioritize effectively, and drive projects from zero to launch

Stellar written and verbal communication skills

A pinch of snark, sass, and humor

2 cups of flexibility

A heaping serving of ambition wrapped in fondant of humility

Preferred

Developer relations or community experience is a plus

Benefits

Eligible to participate in Sentry’s employee benefit plans/programs applicable to the candidate’s position (including incentive compensation, equity grants, paid time off, and group health insurance coverage)