Kaizo Health · 5 months ago
Healthcare Marketing Manager (Hybrid)
Fort Washington, MD
Full-time
Hybrid
Mid, Senior Level
$75K/yr - $100K/yr
5+ years expKaizo Health is a recognized leader in patient-centered care, combining evidence-based chiropractic, personalized rehab, and cutting-edge technology. They are seeking a Marketing Manager to develop and execute integrated marketing strategies that attract new patients and nurture existing relationships through various digital and traditional marketing channels.
Health CareHospitalMedical
Responsibilities
Develop and execute integrated marketing plans that encompass digital, physician, attorney, internal, and retargeting efforts, ensuring a cohesive and consistent brand message across all channels
Cultivate relationships with referral sources such as physicians, attorneys, and internal stakeholders to drive patient referrals and foster collaboration
Develop and execute strategies to maximize referrals from our existing customer base and build our cash-based wellness programs
Lead digital marketing initiatives, including social media management, search engine optimization, email marketing, and online advertising, to increase brand visibility and attract new patients
Create and execute comprehensive strategies that increase brand visibility and recognition
Develop engaging content for various marketing channels, including blogs, social media posts, email newsletters, and website updates, to educate and engage our audience
Monitor and analyze marketing performance metrics, leveraging data insights to optimize campaigns and drive continuous improvement
Qualification
Required
Bachelor's degree in marketing (or related field) + 5 years of proven marketing experience and driving tangible results
Proven experience in developing and executing marketing strategies that drive business growth and customer engagement
Expertise in managing marketing efforts across digital, physician, attorney, internal, and retargeting channels, with a focus on integration and synergy
Strong interpersonal skills and the ability to cultivate relationships with referral sources and internal stakeholders to drive patient referrals
Hands-on experience in digital marketing tactics such as social media management, SEO, email marketing, and online advertising
Proficiency in analyzing marketing data and metrics to measure performance and optimize campaign effectiveness
Experience in achieving new customer/patient acquisition results in a healthcare or service industry
Experience in market research and identification of target market
Experience in developing marketing strategy, including brand differentiation, and successful execution of the strategy across multiple marketing avenues
Results-oriented with the ability to measure, report on, and exceed goals across multiple metrics
Exceptional written and verbal communication skills, along with top-notch organizational skills
Experience with CRM software and b2b account management
Benefits
Competitive Salary (75K-100K DOE) and Benefits Package
Personal and Professional Growth
Chance to make a meaningful impact in the lives of the community members and contribute to the growth of our practice
A collaborative and innovative team environment where our hard work allows us to play hard, too
A strong sense of connection and community – our group genuinely enjoys and supports each other, as well as shares their individual and collective successes to ensure everyone on the team reaches their greatest potential
Company
Kaizo Health
Kaizo Health is a healthcare industry, that provides art comprehensive care, progressive, effective care.
51-200 employees
Funding
Current Stage
Growth StageRecent News
EIN Presswire
2024-11-29
Company data provided by crunchbase