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Meta · 3 days ago

Product Marketing Manager, Devices Go-To-Market

New York, NY

Full-time

Hybrid

Senior Level

$160K/yr - $224K/yr

7+ years exp

Meta is building the future of human connection and technology, focusing on emerging hardware and software technologies. They are seeking an experienced Product Marketing Manager to drive and manage the go-to-market launch of future wearable products, ensuring alignment between market needs and product development.

Computer Software

Comp. & Benefits

Responsibilities

Maintain an ongoing canonical understanding of the wearables ecosystem, and competitive landscape, to identify GTM considerations, emerging use cases, and other growth opportunities

Lead the development of out-of-the-box GTM plans for new-to-world products, and drive integrated efforts across cross functional teams

Develop and validate audience definition and sizing, product positioning, naming, and go-to-channel

Influence XFN teams (PM, Eng, Design, etc.) to consistently build with our customer at the core, by building relationships, backing up claims with solid data and analyses and inspiring change through aligned goals and a shared vision

Partner with marketing, comms and sales teams to create product marketing communications, including press releases, blog posts, campaigns, presentation materials, etc

Qualification

Product marketing experienceGo-to-market strategiesConsumer electronics knowledgeData analysisCreative problem solvingEffective communicationGrowth mindsetTeam collaborationAdaptability

Required

BA/BS degree

7+ years of relevant product marketing experience influencing product roadmaps and developing go to market strategies in close partnership with product teams

Experience managing a high volume of complex and ambiguous programs, with significant self-direction and structure recommendations

Demonstrated balance of creative and analytical thinking, putting forth clear and compelling vision, creative problem solving, and out of the box thinking in building net-new categories or product areas

Experience working in a fluid environment, adapting, spotting issues early, and escalating

Experience using data and insights to inform and influence product strategy

Effective communication skills (executive documents, presentations)

Growth mindset, views problems as opportunities and ambiguity as adventure

Preferred

3+ years of experience launching physical consumer products (eg. consumer electronics)

Experience or domain knowledge in augmented reality, virtual reality, mixed reality, AI devices, and/or wearable and smart glasses devices

Experience identifying and analyzing long term, critical problems facing the relevant areas of the business and drove solutions for them – including, marketing, sales, supply chain, and finance

Experience with retail and point of sale strategies for consumer electronics, including product demos and education

MS / MBA degree