Pendulum Therapeutics · 4 months ago
Manager, Brand Marketing – Organic Platforms
United States
Full-time
Remote
Mid, Senior Level
$132K/yr - $147K/yr
6+ years expPendulum Therapeutics is leading a revolution to improve health by enhancing the human microbiome. As the Manager of Brand Marketing for Organic Platforms, you will shape Pendulum's voice across various social media channels, translating complex science into relatable stories that build community and trust around gut health.
BiotechnologyHealth CareHealth DiagnosticsMedicalTherapeutics
Responsibilities
Lead Brand Voice Across Organic Channels
Shape and execute Pendulum’s organic platform strategy, tailoring our tone and storytelling for each audience and channel. Platforms will include but not be limited to Facebook, Instagram, YouTube, LinkedIn, Wikipedia, Reddit
Establish Pendulum as the only probiotic brand delivering clinically validated, next-generation strains—recommended by the Mayo Clinic and 30,000+ healthcare providers—cutting through wellness hype with science consumers need and can trust
Balance science-forward credibility with human, accessible storytelling that helps more people understand and care about their gut health
Create & Curate Content That Connects
Develop and curate science-backed, consumer-friendly content that positions Pendulum as culturally relevant and evidence-based
Ensure Pendulum’s Wikipedia and other reference resources are accurate and optimized—vital tools for both consumers and AI-driven search authority
Curate and amplify the best of the industry — share credible research, thought leadership, and content from trusted publishers, healthcare professionals, and key opinion leaders (KOLs) to position Pendulum at the center of the microbiome and metabolic health conversation, while steering clear of competitor promotion
Grow Community & Advocacy
Working with Pendulum RDs, build engagement by responding thoughtfully to consumer comments, DMs, and questions in Pendulum’s brand voice
Working with the Influencer Team, identify and uplift advocates, fans, and influencers who can authentically amplify the brand and make microbiome health feel approachable
Make Science Discoverable & Trusted
Ensure Pendulum’s Wikipedia and other reference resources are accurate, updated, and optimized for consumer trust and search visibility
Share digestible, relatable proof points that reinforce Pendulum as a trusted, science-based choice in a category crowded with hype
Measure What Matters
Community Engagement & Advocacy
Growth in post saves, shares, and comments as signals of trust and content value
Increase in organic brand mentions across social, Reddit, and community forums
Measurable uplift in sentiment around Pendulum vs. generic “wellness” competitors
Business Impact
Organic referral traffic to Pendulum’s site (UTM + GA4 tracked)
Click-through rates (CTR) from link-in-bio tools and content-specific CTAs
Influencer/KOL amplification impressions as a secondary reach metric
Follower growth, measured monthly, with an emphasis on quality and credibility (not giveaways or paid boosts)
Qualification
Required
BA/BS in Marketing, Communications, or related field
6+ years of experience in organic marketing, social media, or community management for consumer brands
Strong track record of translating complex topics into engaging, consumer-friendly content
Demonstrated ability to lead cross-platform strategy with an eye for voice, timing, and cultural relevance
Proficiency in social publishing and analytics tools (Sprout Social, Later, GA4, native dashboards)
Experience cultivating organic advocacy and earned reach through content and engagement
Familiarity with influencer and KOL dynamics in health, wellness, or science
Comfortable working in a fast-paced, lean environment where ideas need to be both strategic and scrappy
Preferred
Bonus: experience with SEO-rich public resources like Wikipedia, or shaping brand presence within AI/search environments
Benefits
Medical, Dental, and Vision
Commuter Benefits
Life & STD Insurance
Company match on 401 (k)
Flexible Time Off (FTO)
Equity
Company
Pendulum Therapeutics
Pendulum Therapeutics is a biotechnology firm improving health through products targeting the microbiome.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$121.2MKey Investors
Alumni VenturesNutrition Science SolutionsHalle Berry
2024-02-20Series C
2023-06-09Series Unknown· $10M
2023-02-09Series Unknown
Leadership Team
Colleen Cutcliffe
Cofounder & CEO
David Raksin
VP, Strategic Finance
Recent News
2025-10-06
Company data provided by crunchbase