Xsolla · 3 days ago
Marketing Director, Fintech
Los Angeles, CA
Full-time
Hybrid
Director/Executive
$170K/yr - $240K/yr
10+ years expXsolla is a global commerce company focused on supporting video game developers with comprehensive tools and services. They are seeking a strategic Director of Marketing - Fintech to lead global marketing efforts for their financial technology solutions, aiming to drive awareness, adoption, and revenue growth in the gaming industry.
BillingPaymentsVideo Games
Responsibilities
Develop and implement a global fintech marketing strategy across Xsolla’s core solutions: Payments, Xsolla Pay, Embedded Finance, Wallet, and Creator Payouts
Define and execute the go-to-market strategy for new fintech products and feature rollouts, in partnership with product, growth, and partnerships teams
Lead integrated campaigns to drive adoption among game developers and publishers, boost product usage, and support international expansion across the Americas, EMEA, APAC, and CIS regions
Develop product positioning, messaging frameworks, and value propositions that clearly articulate Xsolla’s unique role in powering the gaming economy
Oversee multi-channel marketing execution including brand campaigns, demand generation, partner co-marketing, industry events, content strategy, and thought leadership
Collaborate with Sales, Product, and Business Development to align marketing efforts with sales enablement, pipeline acceleration, and partner success initiatives
Own and manage fintech marketing budgets, agency partnerships, and marketing tech stack to drive measurable ROI
Analyze campaign performance, user journeys, and customer insights using advanced tools and dashboards to optimize outcomes
Serve as a senior marketing spokesperson and evangelist for Xsolla’s fintech capabilities at major industry events, conferences, and panels
Develop competitive market intelligence and identify emerging trends to influence marketing strategy and product direction
Provide stakeholders with regular updates, forecasts, and quarterly business reviews
Qualification
Required
10+ years of B2B or platform marketing experience, including at least 5 years in fintech, payments, or embedded finance
Proven track record building and leading global marketing teams, with deep expertise in product marketing, brand, go-to-market, and partner marketing
Experience marketing infrastructure, payments, or API-based products to enterprise or platform clients
Bachelor's degree in Marketing, Business, or a related field
Advanced experience with marketing analytics, CRM systems, and performance dashboards
Strong executive presence and ability to influence C-level stakeholders internally and externally
Exceptional communication and storytelling skills with a data-informed mindset
Deep understanding of global market dynamics, regional marketing execution, and cross-border campaign strategies
A passion for gaming and technology with an entrepreneurial mindset and global perspective
Preferred
Gaming industry experience is highly preferred
MBA preferred
Benefits
100% company-paid medical, dental, and vision plans
Unlimited Flexible Time Off
Personalized career roadmap for each employee
Professional development through training and educational opportunities
Company
Xsolla
Xsolla is a video game company that provides tools and services to help developers and publishers launch, monetize, and scale their games.
1001-5000 employees
H1B Sponsorship
Xsolla has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (6)
2024 (2)
2023 (1)
2022 (1)
2021 (3)
2020 (7)
Funding
Current Stage
Late StageLeadership Team
Cathleen Nilson
Chief Financial Officer, EVP
Berkley Egenes
Chief Marketing & Growth Officer
Recent News
2026-01-06
Company data provided by crunchbase