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CoralTree Hospitality · 2 days ago

Marketing & Social Media Manager

Fort Lauderdale, FL

Full-time

Onsite

Entry, Mid Level

2+ years exp

CoralTree Hospitality is seeking a qualified, eager, and enthusiastic Marketing & Social Media Manager to assist with all creative marketing, communication, and design needs for the newly transformed Pier Sixty-Six Resort. The role involves developing social media strategies, managing the resort's online reputation, and collaborating with internal teams to enhance the resort's marketing initiatives.

CateringEventsHospitalityHotelRestaurants

Responsibilities

Assist in developing and implementing a social media strategies across platforms (Instagram, Facebook, TikTok, YouTube, LinkedIn, etc.) to tell the story of Pier Sixty-Six

Assist in monitoring and managing the resort’s online reputation by proactively responding to guest feedback, addressing customer inquiries, and handling comments or reviews in a professional and positive manner to maintain a strong brand image

Collaborate with internal teams to align content with reputation management, marketing initiatives, seasonal themes, and special events

Maintain a proactive approach to ensure the resort’s social media presence aligns with business objectives and industry best practices

Monitor and analyze social media performance, providing actionable insights to optimize content and engagement

Execute a strategic publishing schedule and regularly update social channels to promote resort offerings and events

Capture captivating content (photos, videos, reels, stories) that embodies the luxury and essence of Pier Sixty-Six, ensuring consistency and high quality across all digital touchpoints

Assist on marketing projects including designs for promotions, digital media, ads, flyers, etc

Write compelling copy to accompany visuals across all platforms, ensuring the tone and voice reflect the luxury, elegance and exclusivity of Pier Sixty-Six

Adapt content and messaging to maintain consistency with the Pier Sixty-Six voice, and ensure all communications reflect the resort’s brand ethos and luxury positioning

Organize and track content creation projects to ensure timely delivery, meeting deadlines, and managing priorities effectively

Collaborate with the marketing team to brainstorm ideas, propose creative solutions, and contribute to the development of marketing campaigns and initiatives

General administrative needs as assigned

Any and all other work as required to complete the primary purpose of the position

Qualification

Social media managementContent creationAdobe Creative SuitePhotographyVideographyMarketing materials creationAnalytical skillsOrganizational skillsInterpersonal skillsCommunication skills

Required

Bachelor's degree in Marketing, Communications, or a related field (preferred)

2+ years of proven experience in social media management, with a strong focus on luxury brands, hospitality, or related industries

Experience in creating and managing content: photography, videography, and editing, particularly for social media platforms (e.g., Adobe Premier Pro, or similar)

Experience in photo/video shoot management, from pre-production planning to post-production editing, etc

Experience in creating marketing materials (ads, promotional materials, invites, flyers, etc.)

Proficient in managing social media platforms (Meta: Instagram/Facebook, TikTok, YouTube, LinkedIn, etc.) and using social media analytics tools

Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and other relevant design software

Strong organizational, collaborative and time management skills, with an exceptional attention to detail, ensuring designs and copy align with brand guidelines and marketing goals

Strong analytical skills

Sense of urgency—works well in high pressure environments and with strict guidelines

Exceptional interpersonal and communication skills in written and verbal form

Ability to work periodic weekends, holidays and events is necessary

This position requires candidate to work onsite