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Culture Amp · 1 day ago

Director, Marketing Operations

San Francisco Bay Area

Full-time

Hybrid

Director/Executive

$182K/yr - $235K/yr

Culture Amp is the world’s leading employee experience platform, revolutionizing how 25 million employees across more than 6,500 companies create a better world of work. The Director of Marketing Operations will be responsible for transforming and optimizing marketing and sales development teams using data-driven decisions and AI-driven solutions to drive efficiency and continuous improvement.

AnalyticsEnterprise SoftwareHuman ResourcesSaaS

Responsibilities

Shape and Drive an Innovative Marketing Operations Strategy: Collaborate deeply with Marketing and SDR leadership to define and execute a roadmap that leverages ABX principles and AI-powered capabilities, continually seeking new ways to innovate, automate, and improve processes for demand generation and pipeline growth

Advance Technology, Data, and AI Integration: Lead the thoughtful selection, integration, and optimization of marketing automation, CRM, ABX platforms (including 6Sense), analytics, and prospect engagement tools. Champion adoption of agentic and co-pilot AI workflows to unlock greater efficiencies, lower acquisition costs, and foster smarter decision-making

Operationalize Data-Driven and AI-Enhanced Insights: Develop and maintain reporting, dashboards, and KPI inspection cadences (including Pipeline Council), utilizing AI-driven analytics to measure, predict, and improve campaign performance—especially ABX and demand gen programs. Deliver actionable recommendations that drive continuous optimization and innovation

Elevate Lead Management with Intelligent Automation: Build and refine automated workflows for lead capture, scoring, nurturing, enrichment, and routing. Ensure ABX-qualified accounts and leads are prioritized efficiently, using AI solutions to enhance speed, accuracy, and conversion

Champion Data Quality, Governance, and Scalable Systems: Design unified, automated standards and processes across marketing systems, proactively leveraging AI for data enrichment, cleansing, and predictive modeling to support both broad-based and targeted ABX outreach

Strengthen Cross-Functional and AI-Enabled Alignment: Partner with Sales, Product, and Finance to align operations and technology with go-to-market and customer engagement strategies, incorporating intelligent automation and data-driven insights to maximize impact and scalability

Standardize, Document, and Scale Best Practices: Continuously evolve workflows and operational standards to ensure the marketing and demand generation teams scale with efficiency and agility as ABX and AI initiatives expand

Build and Mentor a High-Performing, Innovation-Driven Team: Foster a culture of collaboration, experimentation, and accountability—developing talent adept at leveraging emerging technologies, AI, and ABX best practices to meet or exceed revenue targets

Qualification

Marketing Operations StrategyABX PlatformsAI IntegrationData-Driven InsightsLead ManagementMarketing AutomationCRM ProficiencyAnalytical SkillsCross-Functional CollaborationTeam Leadership

Required

Demonstrated leadership experience in marketing operations or revenue operations experience within high-growth SaaS or B2B technology environments

Hands-on experience with marketing automation (e.g. Hubspot, Marketo), CRM (e.g. Salesforce), prospect engagement (e.g. Outreach), and ABX (e.g. 6Sense) platforms—ideally including direct use of 6Sense and other AI-driven tools for campaign, analytics, and process optimization

Demonstrated ability to spearhead innovative, scalable ABX programs using data, technology, intelligent automation, and cross-functional collaboration to drive pipeline and revenue results

Natural inclination for analytical rigor—translating complex, multi-source data (including AI-powered insights) into clear, actionable strategies for marketing, ABX, and demand generation outcomes

Robust expertise in lead management, scoring, enrichment, and attribution modeling, increasingly utilizing automation and AI to drive both broad and account-based campaign success

Proven success in forging strong partnerships across Marketing, Sales, and Demand Generation functions, focusing on integrated pipeline growth, workflow efficiency, and scalable business impact

Track record of leading executive presentations and KPI inspections, employing advanced reporting and AI-powered analytics to highlight marketing and ABX performance

Collaborative, decisive, and empowering leadership style, driven by a sense of ownership, urgency, and—in an ideal candidate—a sense of humor

Benefits

Employee Share Options Program: We empower you to be an owner in Culture Amp and share in our success

Programs, coaching, and budgets to help you thrive personally and professionally

Access to external providers for mental wellbeing and coaching support to sustain the wellbeing, safety and development of our people

Monthly Camper Life Allowance: An automatic allowance paid out each month with your pay - you can spend it however you like to help improve your experience and life outside work

Team budgets dedicated to team building activities and connection

Intentional quarterly wellbeing pauses: A quarterly company-wide shutdown day in each region to to collectively pause, reset and focus on restoration and rest, without having to tap into individual vacation time

Extended year-end breaks: An extended refresh period at the end of year

Excellent parental leave and in work support program available from day 1 of joining Culture Amp

5 Social Impact Days a year to make a positive impact on the community outside of work

MacBooks for you to do your best & a work from home office budget to spend on setting up your home office

Medical insurance coverage for you and your family (Available for US & UK only)