Apply on Employer Site

Burlington Stores, Inc. · 2 days ago

Creative Director

Burlington, NJ

Full-time

Hybrid

Lead/Staff, Director/Executive

$135K/yr - $175K/yr

5+ years exp

Burlington Stores, Inc. is a rapidly growing brand committed to workplace diversity. The Creative Director will shape the visual identity and creative strategy of the Burlington brand, leading a team to develop impactful marketing experiences across various channels and ensuring alignment with business objectives.

ApparelE-CommerceRetail

Hiring Manager

Kim Good

Responsibilities

Define and refine Burlington’s brand visual identity, ensuring consistency across all creative elements

Develop and communicate the brand's unique aesthetic and design language

Collaborate with marketing and business teams to align creative strategies with overall business objectives

Stay abreast of industry trends and use consumer insights to inform creative decisions

Provide creative direction for visual elements, including photography, graphics, and multimedia content

Ensure that all creative assets align with the brand's guidelines and objectives

Pioneer digital innovation for paid media including campaigns for social and digital TV

Experience developing breakthrough TV spots including ideation, photography, and overseeing editing with external partners

Lead evolution of photography and video strategy using in-house studio

Lead brainstorming sessions and creative workshops to generate innovative ideas for campaigns, promotions, and overall brand experiences

Develop compelling and on-brand concepts that resonate with target and new audiences

Continue to align creative goals as technology changes and advances in medium and by creation

Work closely with marketing and merchandising teams to ensure creative assets support key business initiatives

Collaborate with marketing partners to integrate creative elements into various channels, including online and offline platforms and align with marketing leadership

Lead and inspire a creative team, including graphic designers, photographers and videographers, and other creative professionals

Foster a collaborative and innovative work environment. Listen to learn and convey clear messaging to team and stakeholders

Build trust and partnerships throughout the team to ensure effective leadership

Qualification

Adobe Creative SuiteBrand DevelopmentCreative DirectionRetail ExperienceMulti-channel Paid MediaVideo DirectionPhotography DirectionInnovative ThinkingTeam LeadershipCollaboration Skills