US Mobile · 4 months ago
Director of Lifecycle Marketing
New York, NY
Full-time
Onsite
Director/Executive
$160K/yr - $180K/yrUS Mobile is America's first and only Super Carrier, on a mission to revolutionize connectivity through a cutting-edge software platform. The role involves leading the lifecycle marketing strategy, enhancing customer acquisition, engagement, and retention through various channels and data-driven campaigns.
Information TechnologyTelecommunicationsWireless
Responsibilities
Define and lead US Mobile’s lifecycle marketing strategy by mapping the customer journey (activation, engagement, retention, reactivation) and setting clear objectives and KPIs for each stage
Oversee all email outreach and lifecycle communications, ensuring timely, personalized, and brand-aligned messaging across every customer segment
Lead customer engagement for new promotions and product launches, creating campaigns that educate, excite, and drive adoption
Own conversion strategy, designing and optimizing programs that move customers from activation to long-term retention and expansion
Develop and maintain customer segmentation and personalization strategies to target users effectively at each stage of the lifecycle
Build and manage automated customer journeys and trigger-based campaigns, informed by those segments, to deliver relevant messaging at scale
Implement a structured testing roadmap (A/B and multivariate) to continually refine messaging, timing, and channel performance
Incorporate customer feedback and behavioral insights to guide messaging and ensure every experience is relevant and customer-focused
Drive innovation and experimentation, using analytics and emerging technologies to identify next best actions and enhance lifecycle efficiency
Partner closely with growth, product, design, and analytics teams to align lifecycle programs with business objectives and go-to-market plans
Define and monitor key metrics, such as open rate, CTR, conversion, churn, and revenue impact, to measure success and deliver direct business results
Qualification
Required
Experience working on consumer facing technology
Define and lead US Mobile's lifecycle marketing strategy by mapping the customer journey (activation, engagement, retention, reactivation) and setting clear objectives and KPIs for each stage
Oversee all email outreach and lifecycle communications, ensuring timely, personalized, and brand-aligned messaging across every customer segment
Lead customer engagement for new promotions and product launches, creating campaigns that educate, excite, and drive adoption
Own conversion strategy, designing and optimizing programs that move customers from activation to long-term retention and expansion
Develop and maintain customer segmentation and personalization strategies to target users effectively at each stage of the lifecycle
Build and manage automated customer journeys and trigger-based campaigns, informed by those segments, to deliver relevant messaging at scale
Implement a structured testing roadmap (A/B and multivariate) to continually refine messaging, timing, and channel performance
Incorporate customer feedback and behavioral insights to guide messaging and ensure every experience is relevant and customer-focused
Drive innovation and experimentation, using analytics and emerging technologies to identify next best actions and enhance lifecycle efficiency
Partner closely with growth, product, design, and analytics teams to align lifecycle programs with business objectives and go-to-market plans
Define and monitor key metrics, such as open rate, CTR, conversion, churn, and revenue impact, to measure success and deliver direct business results
Benefits
Annual Offsite to hack & meet the team. 2024 Japan. 2025 Hawaii
$100/mo USM credit for your phone / family / friends etc
Gym Reimbursement
Flexible PTO
Medical, Dental, and Vision Plans
Company
US Mobile
US Mobile builds a next-generation connectivity platform to connect the next billion wireless devices onto nationwide 4G and 5G networks.
Founded in 2014
51-200 employees
H1B Sponsorship
US Mobile has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (5)
2024 (6)
2023 (4)
2022 (3)
2021 (3)
2020 (2)
Funding
Current Stage
Growth StageTotal Funding
$11.5MKey Investors
Volition Capital
2021-06-28Series A· $11.5M
Leadership Team
Ahmed Khattak
CEO & Founder
Michael Melmed, CFA
Chief Operating Officer
Recent News
Android Authority
2025-12-06
Android Authority
2025-11-06
Company data provided by crunchbase