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Storyful · 2 weeks ago

AI Marketing Automation Manager

New York, NY

Full-time

Hybrid

Entry, Mid Level

$95K/yr - $125K/yr

2+ years exp

Storyful is an equal opportunity employer seeking a Marketing Automation Manager to build and execute marketing programs that drive qualified leads and sales-pipeline growth. This role focuses on leveraging generative AI and marketing automation tools to enhance engagement with enterprise buyers and optimize marketing strategies.

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Responsibilities

Design and manage integrated outbound campaigns (email, LinkedIn, events, webinars) that drive lead generation, audience engagement and qualified pipeline

Own account targeting, list segmentation and audience prioritization in close partnership with sales

Build ABM programs, outbound sequences and multi-channel campaigns

Develop messaging frameworks, offer strategies and outreach structures for outbound efforts

Operationalize GenAI in the creative process: build and continually refine prompt-libraries in ChatGPT/Claude/Gemini to accelerate copywriting, persona-specific value props and A/B test variants

Spin up low-/no-code automations (Zapier, n8n, HubSpot Workflows) that connect Storyful’s data feeds, AI services and marketing channels, reducing manual work and improving speed-to-market

Partner with sales to align campaign targeting, lead scoring and MQL hand-off processes

Manage and optimize lead flow from inbound, outbound and event-driven campaigns

Maintain attribution, reporting and pipeline tracking through HubSpot and Salesforce

Support event follow-up, webinar conversion and post-campaign sales-acceleration activities

Deploy AI-powered enrichment (e.g., Clearbit + OpenAI functions) to auto-populate firmographic/intention signals for faster follow-up

Collaborate with the Marketing Coordinator on asset build-out, list uploads and platform execution

Work with the Content Marketing Manager on outbound messaging, prospecting content and sales-enablement materials

Integrate Storyful’s intelligence into commercial outreach

Lead quarterly 'AI enablement' workshops to upskill marketing & sales colleagues on effective prompt-writing, LLM QA and responsible-AI practices

Monitor performance data, analyses conversion metrics and continuously optimize targeting and messaging to improve results

Own dashboards and KPIs tied to lead volume, qualified-pipeline contribution and sales alignment

Use Python/SQL or Looker Studio to query LLM-generated experiments, identify winning prompts and automate roll-outs

Serve as Storyful’s internal 'prompt engineer' for growth marketing—design, test and version control prompts that power AI copy, image or video generation

Evaluate new AI/automation vendors (LLM APIs, RAG frameworks, orchestration layers) and manage pilots, security reviews and ROI analysis

Champion ethical best practices for GenAI use, ensuring brand safety, bias mitigation and compliance with data-privacy policies

Qualification

B2B demand generationMarketing automation platformsGenerative AI proficiencyLead generation campaignsHubSpotSalesforceAnalytical mindsetInterest in mediaBachelor's degreeWritten communicationCross-functional collaboration

Required

2-4 years in B2B demand generation, growth marketing, ABM or sales development

Direct experience running outbound programs and lead-gen campaigns

Strong understanding of B2B funnels, pipeline development and sales-marketing alignment

Experience with HubSpot, Salesforce, LinkedIn Navigator, Clay and modern marketing-automation platforms (e.g., HubSpot Workflows, Marketo, Iterable)

Excellent written communication skills, plus demonstrated ability to craft, iterate and document AI prompts that outperform baselines

Analytical mindset with ability to interpret performance data and optimize for results

Comfortable working cross-functionally with marketing and sales teams

Hands-on proficiency with at least one GenAI stack (OpenAI/Anthropic API, LangChain, Hugging Face Pipelines) and familiarity with Python or JavaScript for simple automations/APIs

Experience configuring low-code workflow tools (Zapier, n8n, Make, UiPath) to orchestrate multi-step marketing processes

Bachelor's degree in Marketing, Communications, Journalism, Business or related field